Affiliate Manager - Alliances

• 1. Affiliate & Advertiser Relationship Management:
  
• Develop and maintain affiliate relationships to drive CPL campaigns in key verticals like (Insurance, Debt, Home Services) etc.
  
• Onboard advertisers, focusing on securing competitive payout structures such as CPA, Revshare, and Hybrid models.
  
• Actively lead partnerships to ensure continuous growth in traffic quality and volume, with an emphasis on both domestic and international markets.
  
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• 2. Campaign Management & Optimization:
  
• Manage the complete campaign lifecycle, from onboarding and setup to ongoing management, optimization, and reporting.
  
• Leverage data-driven insights to optimize affiliate performance, improve engagement, and maximize ROI.
  
• Monitor media budgets to ensure efficient allocation and performance tracking.
  
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• 3. Traffic Generation & Collaboration:
  
• Collaborate with affiliates to drive traffic through social and programmatic media buying channels.
  
• Ensure smooth execution of campaigns across various media platforms, targeting both Indian and international audiences.
  
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• 4. Platform Utilization & Performance Tracking:
  
• Utilize tracking platforms like Trackier, HasOffers/Tune, Everflow, and RedTrack to manage performance tracking and reporting accurately.
  

Generate and analyze performance reports to identify trends, provide insights, and recommend strategic improvements.