Brand Relationship Manager

Brand Development Manager -

The Brand Development Manager will play a pivotal role in driving the growth and development of the POLYCAB/ABB brand. This position requires a deep understanding of the brand's identity, values, and market positioning. The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful brand strategies.

Key Responsibilities

• Brand Strategy:
• Develop and execute comprehensive brand strategies aligned with the overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Develop brand guidelines, including brand positioning, messaging, and visual identity.
• Brand Management:
• Collaborate with internal teams, including sales, marketing, and operations, to develop strategies for acquiring new clients and expanding business opportunities within existing accounts.
• Monitor market trends, industry developments, and competitor activities to identify opportunities for growth and stay ahead of the competition.
• Prepare and deliver presentations, proposals, and reports to clients and internal stakeholders, highlighting key insights, performance metrics, and recommendations.
• Negotiate contracts and pricing agreements with clients to ensure mutually beneficial outcomes.
• Track and analyse sales performance, client satisfaction, and other key metrics to measure progress towards goals and identify areas for improvement.
• Team Leadership:
• Lead and mentor a team of brand executives and coordinators.
• Foster a collaborative and creative work environment.
• Develop and implement training programs to enhance team skills.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 4 years of experience in brand management, with a strong focus on the electrical and consumer durables industry.
• Deep understanding of the POLYCAB/ABB brand and its target audience.
• Proven track record of developing and executing successful brand strategies.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced and dynamic environment.

NOTE- Need a BRM for ABB SWITCHGEARS or POLYCAB