Senior Product Manager

Defining the strategy* for the business

• Conceptualization of marketing ideas and themes to run campaigns and activities
• Monitor implementation of marketing ideas and activities in coordination with the sales team
• Own of brand communication(paper and digital)
• Need Gap Analysis of the category for new product launch
• Developing and implementing a business-wide go-to-market plan (GTM)
• Conducting periodic reviews of GTM and measuring engagement/activities and business output
• Design and implement activities along with Medical Affairs for KOL advocacy
• Driving digital marketing like email campaigns, online marketing and use of digital media s for promotion
• Aggregate and use competitive intelligence to devise a national marketing strategy
• Maintain MIS for and report on key global franchise projects
• Understand and provide inputs on market trends, shifts related to product usage

Accountable for marketing spend

• Running dashboards and utilizing SFE for analytics and in sighting
• Collaborate with BUM/SM on driving product pricing
• Design and drive SPIFs (Special Product Incentive Fund)
• Drive sales team engagement activities like Cycle meets, monthly review meetings etc