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Avana Group
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Product Manager
Avana Group
posted 5mon ago
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Job Description
- Leading Product Life Cycle Management in collaboration with sales team members, channel team members local and global cross-functional stakeholders.
- Driving Focus Product and Procedure Adoptions and Penetration in the Market
- Analyses opportunities to upgrade and upsell relevant products to the customers to drive revenue, and customer leadership offering the best solutions addressing the needs of the surgeons. Train the team to upsell and upgrade usage hence moving them into the right quadrant of value and share.
- Driving Waterfall/ Agile Product Campaigns to enable adoptions in every market
- Identify and Analyze the non-users for key products and drive penetration into these customers
- Planning and implementing Product launches and Product life cycle management. Monitoring sales performance and effectiveness of marketing programs against goals set.
- Develop a robust go-to-market strategy for new product launches, ensuring comprehensive market research, segmentation, and targeting.
- Collaborate with cross-functional teams to create compelling marketing materials and campaigns that drive therapy adoption and brand awareness.
- Track and analyse product performance metrics to identify areas for optimization and continuous improvement.
- With Medical Education Team implement periodic training organised to team and application specialists
- Driving New Product Adoption by working with sales team , query/ objection handling and clearing roadblocks for adoption
- Initiatives to Drive Marketing Material/ Videos/ Other Collaterals on the New Products to get the Products well understood amongst surgeons, as well create a buzz
- Ensure Repeat Usage of the New Products. Address Apprehensions of Team and Surgeons
Employment Type: Full Time, Permanent
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Avana Group Benefits
Learning & Development Employee Friendly Policies Employee Well Being Programs Health & Accidental Coverage 
Health Insurance 
Soft Skill Training 
Team Outings 
Job Training 
Free Transport 
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