Performance marketing Lead (Google Ads)

We are seeking a dynamic and experienced Team Head for Google Ads and Performance Marketing to lead our digital campaigns and ensure optimal performance. This role requires expertise in managing high-budget campaigns, developing strategies to maximize ROI, and leading a team of performance marketers. The ideal candidate will have in-depth knowledge of Google Ads, analytics tools, and data-driven decision-making.

Key Responsibilities:

• Develop and implement performance marketing strategies with a primary focus on Google Ads.
• Design data-driven campaigns to achieve business KPIs such as lead generation, conversions, and revenue growth.
• Collaborate with cross-functional teams (content, design, and product) to align marketing strategies with business goals.
• Lead and mentor a team of performance marketers, fostering innovation and continuous learning.
• Allocate tasks and budgets effectively across the team to ensure efficiency and campaign success.
• Monitor team performance, set clear KPIs, and conduct regular evaluations.
• Oversee the end-to-end setup, optimization, and performance of Google Ads campaigns, including search, display, shopping, and video.
• Implement advanced audience targeting strategies, bidding techniques, and creative optimizations.
• Stay updated on the latest Google Ads features, trends, and algorithm updates to maintain a competitive edge.
• Utilize tools like Google Analytics, Google Tag Manager, and Data Studio to analyze campaign performance.
• Provide actionable insights and recommendations for continuous improvement.
• Generate detailed performance reports, presenting results to stakeholders and leadership.
• Plan, allocate, and optimize campaign budgets to maximize ROI.
• Monitor and control spending to stay within budgetary constraints.
• Identify opportunities for new growth channels, A/B testing, and campaign experimentation.
• Introduce tools and techniques to streamline workflows and improve performance outcomes.