Programmatic Campaign Lead

We are seeking an experienced Programmatic Ads Lead to drive the strategy, execution, and optimization of our programmatic advertising campaigns. The ideal candidate is a data-driven, innovative, and collaborative professional with a proven track record of managing programmatic platforms and delivering measurable results.

Key Responsibilities :

○ Design and implement programmatic advertising strategies aligned with business goals.

○ Stay ahead of industry trends and emerging technologies to maintain a competitive edge.

○ Oversee the end-to-end lifecycle of programmatic campaigns, including planning, setup, and reporting.

○ Utilize Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs) to execute campaigns effectively.

○ Analyze campaign performance metrics to identify areas of improvement.

○ Implement A/B testing, audience segmentation, and real-time optimizations to maximize ROI.

○ Work closely with internal marketing, creative, analytics, and sales teams to ensure cohesive campaigns.

○ Partner with external vendors and media partners for programmatic buys and inventory management.

○ Lead and mentor a team of programmatic specialists and analysts.

○ Foster a culture of learning and innovation within the team.

○ Manage budgets to ensure efficient allocation of resources.

○ Ensure industry standards, data privacy regulations, and brand safety guidelines are adhered to

Qualifications & Experience

Education:

● Bachelors degree in Marketing, Advertising, Business, or a related field.

Experience:

● 5+ years of experience in programmatic advertising or digital marketing, with at least 2 years in a leadership role.

● Proficiency in leading DSPs (e.g., Google DV360, The Trade Desk) and analytics tools.

● Strong understanding of audience targeting, retargeting, and real-time bidding (RTB). ● Exceptional analytical skills with the ability to interpret complex data and translate it into actionable insights.

● Strong project management and organizational skills.

Benefits:

● Competitive salary with performance-based incentives.

● Health insurance and other benefits.

● Opportunities for career growth in a fast-growing Performance / Adtech company.

● Collaborative and innovative work environment.