Area Sales Manager

Role & responsibilities

Sales :

• Setting up monthly targets for the distributors in the area.
• Executing potential analysis of territory and devising action plan
• Designing monthly sales schemes for the channel partners (distributors, stockiest and retailers)
• Ensure settling of claims against previous month trade schemes that the distributors submit monthly / bi-monthly.
• Responsible to keep a check on the service efficiency of the distributor to the stockiest- regarding claim settlement, damage replacement etc.
• Checking on the retail coverage efficiency and credit to the market of the stockiest.
• Monitoring secondary sales of the stockiest and suggest improvements thereon.
• Preparing monthly reports regarding primary and secondary sales, competitor activities, growth of the stockiest.

Stockiest & Distributor Management :

• Appointment of stockiest.
• Responsible for the distributor Performance evaluation on a quarterly basis and reporting the same to Regional Manager.
• Responsible for ensuring the distributors ROI.

Market Intelligence :

• Responsible for keeping a tab on Competition Activities.

Other Activities:

• Billing Plan to be sent on monthly basis.
• Reporting Stockiest and SO target.
• Designing the SO Permanent Journey Plan (PJP).
• Physical Stock verification at CFA.
• Verification of stockiest bills.