ASM - Integrated Business

Role & responsibilities

Job purpose - Is to implement / deliver end-to-end sales delivery at the frontline by way of market development activities, sales initiatives, ensuring right visibility and driving promotions at dealer / distributor level.

Products - Electric Fans , Appliances and Utility Lights.

Sales Achievement

• - Complete ownership of delivery of secondary sales : in terms of product group wise, SKU wise, dealer-wise in terms of achievement of targets & numbers
• - Appoint new dealers within the territory assigned and ensure proper coverage / conversion of existing / new dealers.
• - Facilitate execution of dealers orders (for new and existing dealers) at point of sales. Ensure optimum secondary sales by timely executing the mandate given by the State Headt(SH).
• - Work closely with the dealers to ensure right demand forecasting and proactively sharing the information with the State Head.

Promotion Management:

• Support SH in sales promotion and scheme execution activities
• Ensure counter share objectives are met at dealer touch-points. Further strengthen the visibility of USHA products in those dealer locations in terms of dedicated windows, in shop branding panels, pillars, etc.
• Execute launch programs in terms of having the right placement and promotion of new products Execute various schemes that are launched to incentivize the channel and ensure high productivity / sales achievement through such schemes and initiatives.
• Provide trainings to the in-shop promoters, salesmen at dealer point of sales and support them for any queries / issues related to the product / service.