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Performance Marketing Specialist
Upriver Ecommerce
posted 8hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- And execute comprehensive digital marketing strategies to drive traffic and conversions on D2C websites.
- Launch, and optimize digital advertising campaigns across various platforms, including Facebook, Instagram, Google Ads, and others.
- Campaign performance, analyze data, and generate actionable insights to improve ROI/ ROAS and KPIs.
- With internal teams and client teams to ensure consistent messaging, branding, and alignment of marketing efforts.
- Regular performance reports and recommendations to clients, demonstrating the impact of marketing efforts on business objectives.
- Updated on industry trends, best practices, and emerging technologies in D2C performance marketing.
Qualifications:
- Bachelor s degree, or above, in Marketing, Business, or related field.
- Of 1 year of experience in digital marketing, with a focus on performance marketing and direct-to-consumer (D2C) channels.
- Track record of successfully managing and optimizing digital advertising campaigns to drive measurable results.
- Analytical skills and proficiency in data analysis tools such as Google Analytics, Facebook Ads Manager, etc.
- Communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and clients.
- Working with e-commerce platforms such as Shopify, WooCommerce, Magento, etc., is a plus.
- In Google Ads, Facebook Blueprint, or other relevant platforms are desirable.
- Mindset with the ability to interpret data and derive insights.
- Attitude with a willingness to learn and take on new challenges.
- To multitask and prioritize tasks in a fast-paced environment.
- In Microsoft Office Suite (Word, Excel, PowerPoint)
Employment Type: Full Time, Permanent
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What Upriver Ecommerce employees are saying about work life
based on 6 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Upriver Ecommerce Benefits
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