The Category/merchandising head is responsible for creating a category plan as per an organizations requirement. This role involves implementing and creating category plans in the same line with BU strategy, and teams. Maintaining key account management, brand alliances, and seller relationship management.
Merchandising and sourcing, Market Intelligence, Quality assurance, New Product Identification and launch, Budgeting/Pricing/Negotiations, and Customer experience and satisfaction.
Key Responsibilities Develop and create a category plan and implement it with BU. Trailblazing key account Management, brand alliances, and seller relationship management. Build, onboard, and maintain new sellers and brands with a focus on customer experience. Building assortment, monitoring pricing & inventory in line with the organization s sales & margin plans. identifying trends & on-boarding new assortment per season planning Leading consumer experience by acting on relevant parameters of product quality. Spearheading complete buying, merchandising, Quality benchmarking, and Market intelligence. Managing vendor relationships by discussing quality; checking availability and negotiating prices accordingly. Balancing product pricing and availability with demand and seasonality; forecasting demand based on seasonality to ensure product availability.
Achieving defined targets pertaining to sales, margin, master hygiene, promo negotiations, efficient stock planning promo efficacy analysis, and other income for the assigned category.
Achieving defined targets pertaining to sales, margin, master hygiene, promo negotiations, efficient stock planning promo efficacy analysis, and other income for the assigned category.
Researching competitors to gain better market understanding by conducting competition benchmarking, promotions & pricing, and suggesting appropriate pricing and promotional activities. Controlling & maintaining inventory as per the guidelines and ensuring timely availability of products. Chalking out the pricing strategy to deliver price value to business units by great execution. Work Experience and Skills Good Communication skills Understanding business dynamics of given requirement Demonstrated experience in Category Management and merchandising.
Subject Matter Expertise in specific categories of products; driving the pricing, shelving, marketing, and promotions of categorys products to make them as visible, accessible, and appealing to customers as possible.
Experience in the Building material manufacturing sector. Steered all aspects of product marketing including product enhancements, competitive analysis, trend analysis, market forecast, and major re-pricing & repositioning exercises.
Spearheaded the entire product life cycle management, right from product launch including features, timelines, cost targets, pricing, and business case and go-to-market strategy.
Steered catalog quality management for categories as per the requirement of a business unit. Conducted opportunity analysis by keeping updated with market trends & competitor activities to achieve market-share metrics.
Accomplished & exceeded volume and profit goals by nurturing partnerships with existing distributors & suppliers and identifying & on-boarding new suppliers & brands with a focus on optimal product quality