Unacademy - Senior Category Manager (4-8 yrs)

Senior Category Manager

Responsibilities:

Category Strategy Development:

- Develop and implement comprehensive category strategies aligned with overall business objectives.

- Conduct thorough market research and analysis to identify trends, opportunities, and competitive threats.

- Define target audience segments and develop tailored value propositions.

Marketing Strategy & Execution:

- Lead the development and execution of integrated marketing campaigns across various channels (digital, social, email, etc.).

- Collaborate with marketing teams to create compelling content and optimize marketing spend.

- Manage and optimize marketing budgets and track ROI.

- Lead generation and optimization.

Performance Analysis & Reporting:

- Monitor and analyze key performance indicators (KPIs) to track category performance and identify areas for improvement.

- Generate regular reports and dashboards to communicate performance insights to stakeholders.

- Utilize data-driven insights to optimize marketing strategies and drive continuous improvement.

Product & Service Enhancement:

- Work closely with product and development teams to enhance existing products/services and develop new offerings based on market insights.

- Identify opportunities to improve the user experience and drive customer satisfaction.

Stakeholder Management:

- Build and maintain strong relationships with internal and external stakeholders.

- Collaborate with cross-functional teams, including sales, marketing, product, and operations.

- Manage any external marketing agencies.

Competitive Analysis:

- Constantly monitor the competitive landscape and provide recommendations.