Regional Manager-Marketing

Drive the regional marketing initiatives in line with the marketing strategy of Ujjivan under guidance of corporate marketing team Support the regional teams in all local marketing activities and activation with a view to enhance prospecting and sales in the regions/ branches Program manage the implementation of marketing initiatives of the region; manage a MIS of branches with marketing initiatives mapped, ensure adherence to timelines Plan and oversee the advertising and promotional activities via print, digital and direct mail mediums within the region Collaborate with digital marketing team to conceptualize and execute digital marketing initiatives for the region Liaise with marketing agencies, ad agencies, local media in driving the regional marketing initiatives Conduct dipstick surveys to track and evaluate the market responsiveness in the region for corporate strategies to assess and adapt to the regions responses. In collaboration with the business team, assess the product success vis-à-vis marketing initiatives, collect data on the same and provide to analytics team for decision making in the future Monitor and analyze gathered market data to identify regional opportunities for capturing further market share and increasing the customer base. Scan the industry landscape and marketing environment, it identify & recommend innovative ways of reaching out to the customer. Gather data from the analytics team on volume, product mix, market share, etc. and compare and assess the actual market performance against the set objectives. Based on annual operating plan for the region, draft regional marketing budget and submit to the Head of Marketing for finalization; adhere to the regional monthly budgets set by the corporate marketing team

Customer-

Contribute in corporate marketing meetings on marketing strategies and programs that include pricing, distribution, advertising and promotion. Acquire customer feedback to assess customer satisfaction in the region and identify new customer needs in the market. Develop, maintain and manage critical vendor relationships and related contracts.

Internal Process-

Ensure that all the communications, logos, branding initiatives follow the corporate marketing norms Coordinate with central marketing team to ensure timely delivery of appropriate product/marketing collated to branches/field staff Adhere to regulator guidelines the firm’s marketing policies, procedures and standard practices.

Learning & Innovation-

Ensure adherence to training man-days/ mandatory training programs for self and reportees. Ensure goal-setting, midyear -review and annual appraisal process happens within specified timelines for self and reportees