Brand Manager

Key Responsibilities

1. Multi-Brand Strategy & Development

• Develop and execute brand strategies to strengthen brand positioning, awareness, and equity.
• Lead product launches and brand campaigns, designing initiatives that resonate with target audiences.
• Conduct market research, consumer insights analysis, and competitive benchmarking to identify opportunities, threats, and areas for refinement.
• Collaborate with cross-functional teams (Sales, Digital, R&D and Product Development) to align brand strategy and product innovations.

2. Marketing Campaigns - Design & Execution

• Plan and execute integrated marketing campaigns, encompassing creative, ATL, and media strategies, with support from an in-house agency and content team.
• Ensure that media execution aligns with brand growth goals, enhancing brand presence across channels.
• Oversee agency partnerships and manage creative and media vendors to develop compelling, on-brand marketing assets.

3. Consumer, Market & Brand Research

• Conduct thorough research across consumer, market, and competitor landscapes using robust tools (e.g., Kantar, Nielsen).
• Track brand efficacy through brand health studies, enabling insights-driven strategy adjustments.
• Utilize research findings to inform brand positioning, identify opportunities, and drive targeted initiatives.

4. Trade Marketing

• Design and implement trade marketing strategies tailored to key channels, such as supermarkets, pharmacies, and independent retailers.
• Manage trade promotions and in-store materials to enhance visibility and consumer engagement at the point of sale.
• Align with sales teams to address channel-specific needs, ensuring synergy between trade marketing and sales objectives.

5. Stakeholder Management

• Build and maintain strong relationships with stakeholders, including board members, internal teams (sales, finance, and operations), and external partners.
• Deliver strategic communication across all levels to ensure alignment and seamless execution of brand initiatives.

6. New Product Development (NPD) & Launches

• Spearhead the ideation and execution of NPD initiatives, coordinating cross-functionally.
• Position new products strategically to meet consumer needs and support brand vision, driving differentiation in the marketplace.

7. Budget Management

• Prepare and manage brand and trade marketing budgets, ensuring optimal allocation of resources.
• Track spending and ROI on all initiatives to maximize cost efficiency and marketing impact.

8. Data Analytics & Reporting

• Analyze key brand performance metrics, including market share, consumer feedback, and competitor activity.
• Provide regular reports on brand health, campaign outcomes, and trade marketing effectiveness, supplying insights for strategic decisions.

Key Skills & Qualifications

• Education: Bachelors degree in marketing, Business, or related field; MBA preferred.
• Experience: Minimum 7+ years in brand management and trade marketing, ideally in FMCG,OTC or hygiene sectors.
• Skills: Excellent analytical skills, stakeholder management, communication, and a strong command of campaign management and ROI analysis.

Personal Attributes:

• Strategic and pragmatic thinker with a proactive approach to problem-solving.
• Adaptable, results-oriented, with strong project management skills.
• High attention to detail and passion for building impactful brand experiences