The main focus of the content strategists job is content planning and execution, which includes content creation, curation, planning, and research.
As a strategist, you are required to brainstorm creative ways of engaging the audience online across platforms and produce those engaging content types.
Ultimately, it will be your duty to ensure web content aligns with the brand and adds value to existing and prospective clients.
The role requires excellent writing skills, client-facing skills, and significant SEO knowledge.
The strategist must be well versed in working with the content management system, web analytics platform, SEO research software, and other tools that aid the content planning and publication process.