Performance Marketing Specialist

Position : Performance Marketing Specialist (In-Office Role)

Location : Andheri East, Mumbai

Company : Nap Chief

Heres the process youll go through:

1️⃣ Telephonic Discussion A quick call if your profile is shortlisted.

2️⃣ Assessments Critical Thinking (10mins)

3️⃣ Role-Specific Technical MCQ Test.

4️⃣ Final Interview With the Founder.

5️⃣ Offer Discussion With the Hiring Manager.

Key Responsibilities:

1. Campaign Strategy & Execution:
• Design and execute paid marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and emerging channels.
• Continuously optimize campaigns to drive revenue, traffic, and customer acquisition.
2. Data-Driven Decision Making:
• Analyze campaign performance and provide actionable insights.
• Develop dashboards and reports to track ROI, customer acquisition cost (CAC), and other KPIs.
3. Customer Retention & Loyalty:
• Build strategies for email, SMS, and push notifications to enhance retention, reduce churn, and maximize customer lifetime value (CLV).
• Collaborate on loyalty programs and initiatives to engage repeat customers.
4. Creative Collaboration:
• Partner with design and content teams to create impactful, on-brand ad creatives that resonate with our audience.
• Test variations to identify high-performing creative assets.
5. A/B Testing & Optimization:
• Experiment with targeting, ad placements, and landing pages to improve conversion rates.
• Conduct deep analysis of test outcomes to refine strategies.
6. Budget Management & Efficiency:
• Oversee marketing budgets, ensuring maximum efficiency and achieving targeted returns.
• Allocate spend effectively across channels to balance acquisition and retention goals.

What We’re Looking For:

• Proven experience in D2C performance marketing (experience in lifestyle brands is a plus).
• Expertise in Google Ads, Meta Ads, and analytics tools like Google Analytics and Meta Insights.
• Strong understanding of CAC, ROAS, and other performance metrics.
• A creative eye with the ability to collaborate on impactful ad designs.
• Track record of driving results through retention strategies (email, SMS, push).
• Strong organizational and analytical skills to manage multiple campaigns and budgets.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Why Join Us:

• Be part of a fast-growing, innovative brand shaping the future of kids' lifestyle fashion.
• Work in a collaborative environment with the opportunity to make a tangible impact.
• Growth opportunities as we expand our digital presence and market reach.