Performance Marketing Executive

About Netway- Netway India is a product based company known for its flagship brand, Astroyogi - India's largest marketplace of spiritual sciences across technology platforms and partners. Currently, we have an enthusiastic and dynamic team of 90 members that manage a cross section of functions, including product, technology, sales, marketing, operations and content. Astroyogi is globally the largest provider of astrological content and is partnered with the top publishers and aggregators such as Yahoo!, MSN, Daily Hunt and OTT platforms such as Zee5 to name a few. With 5 million users and counting, we are excited about our future plans to continue with our exponential growth. Why be a part of the Yogi Tribe? The Yogi Tribe is a team of creative and analytical problem-solvers with a strong entrepreneurial spirit. At Astroyogi, we have a culture that celebrates learning. We also embrace learning from our mistakes and learning from our team members. We embrace inclusion and diversity, and it is an integral part of who we are. Everyone is encouraged to share ideas, experiment and provide us with new ideas. This year sees us embark on new adjacent spaces that need people just like you! Love the idea of 100% ownership? Always wanted to try something new and experiment? Curious about our Vedic traditions and how to increase its accessibility? Is this something you want to help unravel for the world? If yes, drop us a line. Culture at Astroyogi We are building a culture that emphasizes doing right by our partners, end-users, and employees. It is our goal to create a workplace that is inclusive and reflects the diversity of the cities we serve. We believe that our growth is directly linked to the learning of our team members. Everyone is encouraged to share ideas, to experiment and be enthusiastic in trying something new . In short, we are a team of self-starters who have immense ownership of what we put out there. Website : www.astroyogi.com/aboutus Industry : Internet Company size : 51-200 employees, Life at Astroyogi At Astroyogi, we strongly believe that happy people are successful people and we have our share of fun too, simply because we have a lot to celebrate! We believe in allowing everyone to bring their whole selves to the organization and to celebrate their individuality rather than conform to a set of rules. The happiness index of our members is a key matrix for us and we always strive to keep this high.

Responsibilities

1 Responsible for tracking the performance of all campaigns that are run.

2 Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.

3 Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.

4 Clear understanding of calculation of Roas and other metrics is important

5 Experience of working with agencies in performance marketing as well as media and creative agencies