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3 Travelwings com Jobs

Digital Marketing Head

14-15 years

Gurgaon / Gurugram

1 vacancy

Digital Marketing Head

Travelwings com

posted 17d ago

Job Description

Job_Description":"
We are seeking a dynamic Digital Marketing Head for Travelwings.com to craft and execute strategies that boost sales, enhance customer acquisition and retention, and optimize revenue. Lead multi-channel campaigns, SEO efforts, and performance marketing to meet financial goals. Requires 14+ years in e-commerce marketing, strong leadership skills, and PnL accountability.
Key Duties and Responsibilities:
  • You\u2019ll develop and implement a marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue across all the markets of operation of Travelwings.com.
  • Lead and optimize performance marketing campaigns across various channels, including SEM, paid social, display, and affiliate marketing.
  • You\u2019ll identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
  • Meet CPA & ROAS goals to achieve EBITDA margin of 25% by the end of year 2.
  • Develop an online marketing playbook to maximize ROI and predictable sales.
  • Setup high conversion marketing funnels & campaign structures
  • Implement SEO strategies to improve organic search rankings and drive relevant traffic to our website.
  • Define key performance metrics and KPIs to measure the effectiveness of marketing campaigns & analyze data and insights to identify opportunities for optimization and growth.
  • Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video affiliate and Ecom.
  • Manage budgets effectively, allocating resources to maximize ROI and achieve targets.
  • Forecast expected outcomes of Brand and ROI campaigns and manage to spend accordingly.
  • Collaborate with product management and sales teams to develop effective product positioning and go-to-market strategies.
  • Prepare Weekly, monthly, quarterly, and annual dashboards for visibility to the management.

Team Leadership & Development:

  • Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity.
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients performance and business objectives.
  • Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction.
  • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members.
  • Conducts performance reviews and career path plans for direct reports.
  • Develops an always upgrading the skills culture within the team.
  • Provide training in cross-media planning to their direct reports and below teams.
  • Provide timely and actionable feedback to the team to aid in their development and improvement.

Requirements


  • Graduation is a must.
  • 14+ years track record in ecommerce and at least 8 years in performance marketing.
  • Candidates with experience in performance Marketing, LeadGen, B2C, affiliate marketing for a Travel Agency would be preferred.


Employment Type: Full Time, Permanent

Read full job description

What people at Travelwings com are saying

Travelwings com Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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