DIGITAL MARKETING HEAD

Digital Marketing Head

Location : Delhi

About MeraDoc

A 24/7 Holistic, Tech-Enabled Healthcare Delivery Platform with Family Physicians as gatekeepers of the entire healthcare ecosystem. We take pride in being India s first healthcare platform that lets you include & upload your unique family health history for our in-house doctors to guide you & your generations about potential health risks and how you can avoid them. This also results in a more accurate diagnosis and higher patient satisfaction. MeraDoc is the Integrated Package of Essential Health Services and Products Needed to Prevent Disease, Promote Health, and Manage Illness.

What Youll Do

The Role

We are seeking an experienced and dynamic Digital Marketing Head to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The Digital Marketing Head will oversee the digital marketing team, collaborate with cross-functional teams, and stay abreast of industry trends to ensure the organizations digital presence remains innovative and effective.

Key Responsibilities:

Digital Strategy Development:

• Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
• Analyze market trends and competitors to identify opportunities and threats.
• Define key performance indicators (KPIs) and regularly evaluate the success of digital campaigns.

Team Leadership and Management:

• Lead, mentor, and manage a high-performing digital marketing team.
• Set clear objectives, provide guidance, and ensure effective collaboration within the team.
• Conduct regular performance evaluations and identify opportunities for professional development.

Campaign Management:

• Plan and execute digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising.
• Monitor campaign performance, analyze data, and optimize strategies to achieve maximum ROI.

Content Strategy:

• Develop and oversee content marketing strategies that align with brand messaging and resonate with the target audience.
• Collaborate with content creators to ensure high-quality and engaging content across digital platforms.

Data Analysis and Reporting:

• Utilize analytics tools to track and measure the performance of digital marketing campaigns.
• Provide regular reports to management, highlighting key metrics, insights, and recommendations for improvement.

Budget Management:

• Develop and manage the digital marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
• Monitor expenses and adjust strategies as needed to stay within budget constraints.

Collaboration and Communication:

• Collaborate with cross-functional teams, including sales, product, and IT, to align digital marketing strategies with overall business goals.
• Communicate effectively with internal stakeholders and external partners.

Qualifications and Skills:

• Bachelors or Masters degree in Marketing, Business, or a related field.
• Proven experience in a senior digital marketing role with a successful track record.
• Strong leadership and team management skills.
• In-depth knowledge of digital marketing channels, strategies, and best practices.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.
• Up-to-date with the latest trends and best practices in digital marketing.