Head - Brand/Channel Marketing/Product Management (15-25 yrs)

The company is looking for a highly driven Brand Head to lead and direct the company's marketing efforts and implement effective strategies to help raise brand awareness and achieve corporate revenue goals. The person will be responsible for leveraging the marketing experience to set the strategic direction for the marketing initiatives, develop branding guidelines and processes, and plan & oversee the execution of marketing campaigns.

Key responsibilities:

- Oversee the design and development of marketing collaterals, such as lead magnets, promotional emails, banners, pop-ups, landing pages, social media posts, and paid ads.

Management and Leadership:

- Manage and lead the branding team. This involves not only signing off on projects but overseeing them to ensure they stay on brand, budget, and schedule.

- Manage all brand promotions for the company, including paid media, PR, social media advertising, and sponsorships.

- Being in a top managerial position involves developing project ideas and short & long-term objectives for the department, which they transmit to the rest of the department to ensure their successful execution.

- Plan, create, and oversee the implementation of a comprehensive marketing strategy, with the focus on increasing brand awareness and boosting sales and conversions.

- Ensure all marketing communications align with the company's brand image, including offline materials such as product packaging and leaflets.

- By working closely with each team within the branding department, ensure the brand's message is consistent.

Strategy design and implementation:

- Partner with the team to implement the strategy for including brand positioning, delivering key assets, defining and working with target markets, and distribution channels, with a focus on expanding the brand's presence, and driving revenue growth.

- Define a content marketing strategy that will help to increase online visibility, boost brand awareness, and reliably drive qualified organic traffic to the website

- Responsible for designing and overseeing the execution of brand strategies, which are multi-step long-term plans that aim to persuade consumers to choose the brand of the organization you work for over a competing brand.

- Seeking opportunities for the brand to occupy desirable positions in the consumer's mind so that consumers associate certain things with the brand. To occupy this position in the consumer's mind, the company has designed and executed a powerful brand strategy, which is what all heads of brand marketing seek to do.

- Overseeing the creation of all forms of marketing and ensuring they align with the brand image and comply with the brand strategy.

- Besides overarching plans to change and control perceptions, brand marketers constantly seek to establish credibility.

Brand Positioning and Messaging:

- Maintain the brand's unique value proposition, ensuring consistent brand messaging across all channels, and touchpoints in key markets.

- Develop and implement marketing initiatives that effectively communicate the brand's story, values, and key differentiators.

- Market Analysis & Insights:

- Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create a Unique Sales Proposition (USP) that will help differentiate the brand from competitors.

- Ensuring the brand's success and individual marketing campaigns. To do this, they define key performance indicators (KPIs) and measure the progress of campaigns against them using various analysis techniques.

Conduct thorough market analysis, including consumer trends, competitive landscape, and market dynamics across various regions. Apply market insights to identify growth opportunities, product innovations, and potential risks in target markets.

- They may also conduct qualitative research to understand how consumers perceive the business's brand, such as by creating and distributing questionnaires or evaluating reviews.

- Marketers can automate many important activities using software, producing large volumes of data to examine. As such, head brand marketers are good at interpreting data.

- In terms of marketing campaigns, the head of brand seeks to maximize the return on investment (ROI) of each initiative. To achieve this, they analyse markets and marketing techniques to identify opportunities and then use the insights they gather to inform their strategies. They evaluate the performance of campaigns to determine ROIs and produce reports that indicate the results.

Collaborating with other departments:

- Collaborate with various people and departments to do their jobs effectively. Primarily, they work with brand managers and senior marketing managers to ensure the execution of key activities, but they also work closely with sales departments and business leaders. This helps them implement organizational objectives and create marketing campaigns that generate sales.

- Work closely with cross-functional teams, including sales, product development, and supply chain, to align brand strategies and ensure successful product launches and market expansions. Foster strong relationships with internal and external partners to drive collaborative efforts.

- Public relations is a large component of marketing and brand management, as business leaders often have key communications that require the head of brand marketing's input to ensure messages stay on brand.

They may also work with departments like human resources and finance, as they often play a role in hiring marketing staff.

- Coordinating with financial departments also helps them understand how much the marketing department can spend without going over budget. This interdepartmental collaboration means heads of brand marketing require strong interpersonal and communication skills.

Building relationships:

- building and maintaining relationships with influential and key figures.

- Having well-respected people within your network enables you to leverage a concept called social proof, which is the phenomenon whereby people trust and emulate influential and popular personalities. This includes influencers and brand ambassadors. Having a positive relationship with these individuals can help make a brand appear desirable and generate interest if they speak highly of it.

Performance Tracking and Reporting:

- Develop metrics and tracking mechanisms to assess the effectiveness of marketing initiatives and overall brand performance.

- Provide regular reports and insights to senior management, highlighting key achievements, challenges, and recommendations for improvement.

Educational Qualifications

MBA in Marketing, Business Administration or related field.

Work Experience Requirements:

- Should have a strong background in Digital Marketing, Advertising, or PR.

- A demonstrated ability to optimize brand marketing plans and interpret market data is essential to the role.

- The person should be familiar with audience segmentation, multivariate testing, and brand activation strategies.

- The incumbent should have solid understanding of tools including social media, websites & communication programmes and technical software, such as analytics tools and advertising platforms.