Head - Sales & Marketing - Education (15-25 yrs)

A premier educational institution in India, known for delivering high-quality learning experiences through an innovative curriculum and world-class infrastructure. With a strong presence across multiple locations, the institution is committed to shaping future leaders through excellence in academics, co-curricular activities, and holistic development.

Role Overview:

We are seeking a dynamic Head of Sales & Marketing to drive student admissions, brand positioning, and stakeholder engagement. This role requires a strategic leader who can develop and execute marketing campaigns, foster relationships with parents and partners, and drive overall revenue growth through admissions and outreach initiatives.

Key Responsibilities:

Sales & Admissions:

- Develop and implement strategies to increase student enrollments across all campuses.

- Drive lead generation, inquiry conversions, and admissions through targeted campaigns.

- Work closely with admission counselors to enhance their effectiveness in closing enrollments.

- Build relationships with parents, educational consultants, feeder schools, and community influencers to promote brand awareness.

- Monitor competitor strategies and market trends to refine sales strategies.

Marketing & Branding:

- Oversee the development of marketing plans, including digital, print, and event-based campaigns.

- Drive brand positioning and ensure consistent messaging across all communication channels.

- Manage the institution's digital presence, including website updates, social media engagement, and online advertising.

- Develop and execute community engagement programs, workshops, and open-house events to attract prospective students and parents.

- Collaborate with academic and operations teams to showcase the institution's strengths through PR and media outreach.

Partnerships & Stakeholder Engagement:

- Build strategic partnerships with corporates, relocation agencies, and embassies to attract expatriate and high-net-worth families.

- Foster relationships with industry bodies, educational fairs, and online platforms to increase visibility.

- Engage with alumni and parent networks to strengthen referrals and word-of-mouth admissions.

Team Leadership & Performance Management:

- Lead a high-performing team of admission counselors, marketing executives, and digital specialists.

- Set KPI's and performance metrics for the team to drive results.

- Provide training, mentoring, and performance reviews to enhance team effectiveness.

Key Requirements:

- 15+ years of experience in sales, marketing, or business development

- MBA in Marketing, Sales, or related field from Top tier college

- Proven track record in driving admissions growth and executing large-scale marketing campaigns.

- Strong understanding of digital marketing, social media strategy, and lead generation techniques.

- Excellent communication, networking, and stakeholder management skills.

- Strategic mindset with the ability to analyze market trends and adapt strategies accordingly.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Familiarity with CRM tools and marketing automation platforms.