Trademo - Lead - Product Marketing (3-4 yrs)

About Trademo:

Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, US. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms. Trademo analyzes and performs advanced data processing on billions of data points (50Tb+) using technologies like Graph Databases, Vector Databases, Elastic Search, MongoDB, NLP and Machine Learning (LLMs) to build end-to-end visibility on Global Supply Chains. Trademo's vision is to build a single truth on global supply chains to different stakeholders in global supply chains discover new commerce opportunities, ensure compliance with trade regulations, resilience from unknown disruptions and automation for border security.

World top giants like Amazon, Standard Chartered, Unilever and other 200+ enterprise customers are already on our platform. Trademo is recognized as the most innovative and disruptive startup in the bay area 2022. Trademo stands out as one of the rarest Indian SaaS startups to secure 12.5 mn in seed funding.

Founded by Shalabh Singhal, who is a third-time tech entrepreneur and an alumni of IIT BHU, CFA Institute USA, and Stanford GSB SEED. Our Trademo is backed by a remarkable team of leaders and entrepreneurs like Amit Singhal (Sr VP, Google), Sridhar Ramaswamy (CEO, Snowflake), Neeraj Arora (Ex CBO, Whatsapp Group).

Job Overview:

- Trademo Inc. is looking for a Product Marketing Lead to drive the go-to-market strategy, positioning, and messaging for our product offerings.

- You will be responsible for defining product narratives, conducting market research, and ensuring our products resonate with target audiences.

- This role requires a blend of strategic thinking, creativity, and data-driven decision-making.

Key Responsibilities:

- Go-To-Market Strategy: Develop and execute go-to-market strategies for new and existing products, ensuring alignment with business objectives.

- Market Research & Competitive Analysis: Conduct in-depth market research to understand customer needs, industry trends, and competitive positioning.

- Sales Enablement: Collaborate with the sales team to create sales collateral, pitch decks, case studies, and training materials to drive product adoption.

- Demand Generation & Campaigns: Work with the marketing team to create and optimize product-focused marketing campaigns, including content marketing, email campaigns, and webinars.

- Customer Insights: Gather feedback from customers and internal stakeholders to refine product positioning and identify areas for improvement.

- Collaboration: Work cross-functionally with product management, sales, and customer success teams to align product marketing initiatives with overall business goals.

- Performance Tracking: Monitor key performance indicators (KPIs) and analyze marketing metrics to measure the success of product marketing initiatives.

Qualifications & Skills:

- Experience: 3-4 years of experience in product marketing, preferably in SaaS, B2B, or data intelligence sectors.

- Education: Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.

- Strategic Thinking: Strong ability to develop strategic positioning and messaging frameworks.

- Analytical Mindset: Proficiency in market research, data analysis, and competitive benchmarking.

- Content & Storytelling Skills: Excellent writing and communication skills, with a knack for translating technical features into compelling narratives.

- Collaboration & Leadership: Experience working cross-functionally with sales, product, and marketing teams.

- Tech-Savvy: Familiarity with marketing automation tools, CRM platforms, and analytics tools.

- Adaptability: Ability to thrive in a fast-paced, evolving environment.

Why Join Us?

- Work with a mission-driven company revolutionizing global trade intelligence.

- Competitive salary and benefits package.

- Opportunity for career growth and leadership within a dynamic team.