Brand Executive - Marketing (4-6 yrs)

- TMRW House of Brands (ABFRL) aims to build best-in-class lifestyle brands to help drive their success ensuring that customer engagement and brand building are on the same page. Our aim is not just to grow our followers on SM, but also to drive brand salience and recall eventually leading to brand love which is always the best growth driver.

- We are looking for you! If you are driven, excited by all things viral, love fashion and style, and swear by the hustle of modern-day brand building, you're it! You're going to play a critical role in shaping our social media and brand-building efforts with our content and creative and marketing teams, so if you love ideas, story-telling and quick hacks to maneuver the ever-changing D2C landscape - more points to you.

- As a brand executive, the ideal candidate needs to have a strong sense of ownership, and the ability to thrive in an ambiguous environment. Learning and loving to network both internally and externally are core to this role. What else? You should have a next-level grasp of English and have the ability to make anything sound cool, current, and instantly shoppable. This role also requires someone who can simultaneously dive deep into the day-to-day issues of all our brands and at the same time think big about the brand landscape and emerging trends.

Role & Responsibilities :

1. Execute and ideate on efficient and intuitive marketing strategies based on the nature of the brand

2. Execute advertising/communication campaigns (social media, OFFLINE etc.), exhibitions and promotional events.

3. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

4. Co-ordinate efficiently with the internal business team to understand their requirements, the obstacles, the communication objective and to meet their targets via effective marketing strategies.

5. Liase with internal verticals like social media, content, performance and digital to execute the most effective marketing campaigns across categories via powerful communication and ideas.

6. Maintain relationships with media, partners and effectively communicate the company's objectives.

7. Monitor progress of campaigns using various metrics and submit reports of performance

8. Collaborate with managers in preparing budgets and monitoring expenses.

9. Negotiate to the best of one's ability on the lines of finances, overall marketing objective and single-minded propositions.

10.Passion for fashion or must have some understanding of fashion or fashion brands and is completely immersed in the latest pop culture trends, vibes and attitudes.

Preferred Candidate Profile :

- 4+ years of experience in Brand Marketing.

- Good understanding of marketing campaigns and the operational force that goes behind each of them.

- Thorough knowledge of strategic planning principles and marketing best practices.

- Excellent communication and people skills

- Strong organizational and time management abilities

- Creativity and commercial awareness

- Ability to think creatively and guide the agency according to the best insights and brand salience.

- MBA/BA in marketing, business administration, or relevant discipline

A Day in the Life :

- Spending 70% of the day creating and executing content across brands.

- Spending 30% of the day in Meetings, working on collaborative projects, and ideation sessions tied to driving P0 metrics to meet organizational goals.