TLC DigiTech - Brand Manager (5-8 yrs)

Job Description: Brand Manager.

- Responsible for overseeing the development, implementation, and management of a brand's image, messaging, and overall market presence.

- The role involves strategic planning and execution to enhance the brand's reputation and drive business growth.

Key Responsibilities:.

Brand Strategy Development:.

- Create and implement long-term brand strategies that align with company goals and market trends.

- Analyze market data, customer insights, and competitor activities to refine brand positioning.

Brand Identity Management:.

- Maintain and strengthen the brand's identity, ensuring consistent messaging across all marketing platforms.

- Oversee the development of brand guidelines, logos, visual assets, and messaging.

Marketing Campaigns:.

- Plan marketing campaigns that promote brand visibility and drive customer engagement.

- Work closely with cross-functional teams (such as product, sales, and digital) to ensure cohesive campaign execution with A/B testing.

Market Research & Analysis:.

- Identify target demographics, customer preferences, and trends.

Collaboration & Communication:.

- Collaborate with internal teams, external agencies, and partners to execute brand strategies.

- Communicate brand initiatives effectively to stakeholders, ensuring alignment across the organization.

Budget Management:.

- Manage brand-related budgets, ensuring that marketing and promotional activities are cost-effective and stay within allocated resources.

Product Development & Innovation:.

- Work with product development teams to ensure new products align with the brand's identity and customer expectations.

- Participate in the creation and launch of new products or services to strengthen the brand offering.

Key Skills and Qualifications:.

- Education: Degree in marketing, business, or related fields.

- A Master's degree or MBA may be preferred.

- Experience: 5-8 years in brand management, marketing, or a related area.

Skills:.

- Strong communication and interpersonal abilities.

- Analytical skills with the ability to interpret market research and consumer data.

- Creativity and innovation to drive fresh, compelling ideas.

- Project management and organizational skills