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Titan Company
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94 Titan Company Jobs
Manager - Content and Digital (Corporate Branding)
4-5 years
Bangalore / Bengaluru
1 vacancy
Manager - Content and Digital (Corporate Branding)
Titan Company
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
To define the corporate brand aligned to the business requirements and strategy of the firm and develop brand initiatives to promote the defined corporate brand
External Interfaces
Internal Interfaces
Vendors
Senior management team
Business SPOCs
IT team
Job Requirements
Education
MBA in marketing
Relevant Experience
4-5 years of relevant experience with client / agency experience
Behavioural Skills
Business Savvy
Ability to nurture relationships
Ability to influence for impact
Accountability
Curious
Passionate
Knowledge
Knowledge of marketing planning process
Knowledge of the Products
Local/regional competition across customer segments
Applicable policies for customers
Knowledge of media houses
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Marketing : Marketing Services : Annual Operating Plan
1. Provide inputs in the development of the annual operating plan based on the corporate and social media plan
Inputs for annual operating plan
Adherence to timelines and guidelines
Marketing : Marketing Services : Corporate brand planning
1. Undertake discussions with appropriate stakeholders and conduct research to identify the themes with regards to corporate branding for Titan
2. Analyse the emerging themes and develop the corporate branding pillars / values for Titan in agreement with the leadership team
3. Develop the brand brief for the vendors and evaluate the plan developed by the vendor
4. Disseminate the content pieces across the corporate brand s various channels
Corporate branding theme
Brand brief
Branding plan & calendar
Adherence to timelines
Adherence to Titan brand guidelines
Marketing : Marketing Services : Social media planning
1 Create the social media plan/calendars based on the existing/new buckets and the overall social media strategy
2 Develop the brand brief for the vendors and evaluate the plan developed by the vendor
3 Write, or work with the agency partners to create relevant content pieces
4 Understand and collate analytics to evaluate the performance and suggest the necessary way forward
Brand brief
Social media plan & calendar
Adherence to timelines
Adherence to Titan brand guidelines
Marketing: Marketing Services: Corporate Branding & Social media plan Execution
1. Coordinate with the vendors to identify appropriate opportunities for executing the plan as per the guidelines
2. Programme management of the corporate branding initiatives to completion as per the agreed statement of work
3. Analyse the feedback from appropriate sources regarding the effectiveness of the initiatives and undertake appropriate action based on the same
Execution of corporate brand / social media plan
Adherence to timelines
Adherence to statement of work
Brand engagement score
Budget allocation in line with the plan
Marketing : Marketing Services : Corporate website management
1. Liaison with appropriate stakeholders to develop / update of the content for the corporate website on a periodic basis
2. Understand and collate analytics to evaluate the performance and suggest the necessary way forward
3. Coordinate with the IT team for the maintenance of the corporate website as per the guidelines
Timely update of corporate website
Adherence to timelines
Engagement score
Marketing : Marketing Services : Vendor management
1. Identify the various vendors to partner with the firm based on their offerings, expertise, alignment to the requirements, etc.
2. Manage the relationship with the vendor on an ongoing basis to ensure that the plan is executed as per the statement of work
Vendor identification as per requirements
Management of vendors
Adherence to Statement of Work
Key Skills:
Vac. Id: 10822
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Content Manager roles with real interview advice
Top Titan Company Content Manager Interview Questions
Q1. Titan is coming in wearable's market, what new features will you add to the fit band?
asked in
Sales & Marketing interview
Q2. Pricing of the product is done at what stage in product development lifecycle?
asked in
Sales & Marketing interview
Q3. On what factor will you decide to launch fit band in market or not?
asked in
Sales & Marketing interview
What people at Titan Company are saying
Content Manager salary at Titan Company
reported by
1
employee
with 4
years exp.
₹8.5
L/yr - ₹10.8
L/yr
22%
more
than the average Content Manager Salary in India
View more details
What Titan Company employees are saying about work life
based on 2.5k employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Titan Company Benefits
Submitted by Company
Employee Assistance Program Internal Career Mobility Rewards and Recognition Employee Friendly Policies Health Benefits
Submitted by Employees
View more benefits 
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Titan Company Bangalore / Bengaluru Office Locations
Bengaluru/Bangalore, Karnataka Office
Headquarter
Titan Company Limited, Tower A, Golden Enclave, Airport Road, Bangalore, Karnataka 560017, IN
Bengaluru/Bangalore, Karnataka
Bengaluru Office
All India Institute Of Local Self Government, Komarla Plaza, 1st floor, 3rd Main, 8th Cross, Margosa Road, Malleshwaram, Near SBI Bank, Opp Sudarshan Family store, Above Titan Eye+ Optical Show room
Bengaluru
Karnataka 560003
Karnataka 560003
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