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5 DeepPulse Jobs

Content and Digital Strategy

5-8 years

New Delhi, Bangalore / Bengaluru

1 vacancy

Content and Digital Strategy

DeepPulse

posted 4mon ago

Job Description

 
  • Develop, articulate, and execute a comprehensive content and digital strategy aligned with the overall business goals and objectives of the company
  • Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation
  • Lead the creation and management of high-quality, relevant, and engaging content that resonates with the target audience
  • Develop a content calendar and ensure consistent delivery of content across various digital channels
  • Collaborate with subject matter experts to create thought leadership content that establishes the company as an industry authority
  • Lead product-led digital marketing initiatives, including SEO, SEM, social media, email marketing, and other online channels to drive traffic and generate prospects
  • Identify and evaluate the most effective distribution channels for reaching the target audience. This may include industry-specific websites, financial publications, social media platforms, email newsletters, and more
  • Explore opportunities for content syndication with industry partners, publications, and relevant platforms to expand the reach of the content
  • Collaborate with cross-functional teams, including marketing, sales, product development, and customer support to ensure content alignment and support for key launches
  • Communicate the value of digital and content strategies to internal stakeholders and ensure alignment with organisational objectives
  • Ensure consistent brand messaging and positioning across all digital channels
  • Monitor online reputation and proactively address any issues to maintain a positive brand image.
Bengaluru, Karnataka India
We are a perfect match if you have?
  • 5+ years of proven experience in content strategy, preferably within the fintech industry or related sectors
  • Demonstrated success in developing and implementing effective content strategies that align with business goals for early-stage SaaS startups
  • Strong understanding of SEO principles and experience optimizing content for search engines
  • Proficiency in leveraging social media platforms for content distribution and engagement
  • Familiarity with financial services, banking, and SaaS models within the fintech sector

Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description

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