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5 DeepPulse Jobs

Content and Digital Strategy

Deepvue

5-8 years

New Delhi, Bangalore / Bengaluru

1 vacancy

DeepPulse

posted 5mon ago

Job Role Insights

Key skills for the job

Digital Marketing SEO Customer Support Email Marketing Social Media Market Research

+ 4 more

Job Description

Develop, articulate, and execute a comprehensive content and digital strategy aligned with the overall business goals and objectives of the company
Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation
Lead the creation and management of high-quality, relevant, and engaging content that resonates with the target audience
Develop a content calendar and ensure consistent delivery of content across various digital channels
Collaborate with subject matter experts to create thought leadership content that establishes the company as an industry authority
Lead product-led digital marketing initiatives, including SEO, SEM, social media, email marketing, and other online channels to drive traffic and generate prospects
Identify and evaluate the most effective distribution channels for reaching the target audience. This may include industry-specific websites, financial publications, social media platforms, email newsletters, and more
Explore opportunities for content syndication with industry partners, publications, and relevant platforms to expand the reach of the content
Collaborate with cross-functional teams, including marketing, sales, product development, and customer support to ensure content alignment and support for key launches
Communicate the value of digital and content strategies to internal stakeholders and ensure alignment with organisational objectives
Ensure consistent brand messaging and positioning across all digital channels
Monitor online reputation and proactively address any issues to maintain a positive brand image.

Bengaluru, Karnataka India

We are a perfect match if you have?

5+ years of proven experience in content strategy, preferably within the fintech industry or related sectors
Demonstrated success in developing and implementing effective content strategies that align with business goals for early-stage SaaS startups
Strong understanding of SEO principles and experience optimizing content for search engines
Proficiency in leveraging social media platforms for content distribution and engagement
Familiarity with financial services, banking, and SaaS models within the fintech sector

Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description