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Product Marketing Specialist
TimesPro
posted 3mon ago
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Job Description
Job Title: Product Marketer
Company: TimesPro
Location: Mumbai
Job Type: Full-Time
About Us: TimesPro is a leading education initiative by The Times Group, dedicated to providing high-quality executive education programmes. We are committed to equipping professionals with the skills and knowledge they need to excel in their careers.
Job Description:
TimesPro is searching for a passionate Product Marketer to market our Executive Education courses to the right audience. In this role, you will play a pivotal role in ensuring the success of our educational offerings. Do you have a passion for strategic marketing and a knack for translating complex ideas into clear, compelling messagesAre you energized by the challenge of driving resultsIf so, then TimesPro wants to hear from you.
Key Responsibilities:
- Developing a deep understanding of our Executive Education courses and their unique value proposition for different target audiences.
- Understanding course wise audience: through self-conducted primary research, call listening, understanding converting and rejecting audiences with the aim of increasing conversions and profitability for the course
- Creating a comprehensive go-to-market strategy to effectively launch and promote our courses across various channels. Support paid digital through collaterals. Collaborate with SEO/ Content, CRM, PR and Brand Social teams to ensure programme marketing is done across touch points to drive low-cost enrollments and balance growth with CAC reduction
- Crafting compelling propositions and creative briefs that resonates with potential learners and give direction to the creative team highlighting the benefits and outcomes of our programs in a differentiated manner
- Developing high-quality marketing collateral such as brochures, website content, and social media campaigns. Monitor creatives for CTR, LPs for lead fill rates through heatmaps and optimize creatives and LP messaging to deliver results quarter on quarter
- Create an asset bank for the course through testimonials, videos, handout pdfs for sales use, group enrollments
- Full Funnel Optimizations Collaborating with the Sales team to ensure leads convert through compelling emailer/ SMS/ Whatsapp communications based on segment/ lead disposition and provide sales team with programme relevant sales collaterals like videos/ pdfs
- Tracking and analyzing marketing campaign performance using key metrics to measure success and identify areas for improvement.
Qualifications:
- MBA/ masters in marketing
- Minimum of 3 years of experience in marketing, account management/ strategy/ agency background. Ed tech experience preferred. BFSI experience will also be a plus.
- Proven ability to create high-quality marketing collateral.
- Excellent command of English, with strong vocabulary and copywriting skills.
- Good communication skills and ability to present their ideas/ point of view
- Ability to work in teams and influence across teams to get work done.
- Strong project management skills with the ability to manage multiple projects simultaneously.
Good to have
- Familiarity with SEO best practices and content optimization techniques.
- Experience with performance marketing and a strong understanding of KPIs such as CTR and CPL.
Key Performance Indicators (KPIs):
- Enrollment for courses as per plan
- Improvement in CTR and CPL metrics.
- High-quality and effective marketing and sales collateral that lifts lead conversion
- Increased engagement and visibility through PR and social media efforts. Measured in number of media coverages, engagement on social media
- Enhanced SEO rankings and organic traffic.
- Increased lead conversions through CRM activities and zero CAC lead generation through database mailers/ engagement for your courses
By leveraging your expertise, youll become the voice of our Executive Education programs, ensuring they reach the right audience and empower professionals to achieve their career goals.
TimesPro offers a dynamic and rewarding work environment with the opportunity to make a real impact. If youre a passionate marketer who thrives in a fast-paced environment, we encourage you to apply!
Job Requirement
- Proven ability to create high-quality marketing collateral.
- Excellent command of English, with strong vocabulary and copywriting skills.
- Good communication skills and ability to present their ideas/ point of view
- Ability to work in teams and influence across teams to get work done.
- Strong project management skills with the ability to manage multiple projects simultaneously.
Employment Type: Full Time, Permanent
Functional Areas: Other
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People are getting interviews at TimesPro through
People are getting interviews through
(based on 12 TimesPro interviews)
Job Portal
Referral
Campus Placement
Company Website
42%
17%
8%
8%
25% candidates got the interview through other sources.
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What people at TimesPro are saying
Product Marketing Specialist salary at TimesPro
reported by
1
employee
with 10
years exp.
₹7
L/yr - ₹8.9
L/yr
22%
less
than the average Product Marketing Specialist Salary in India
View more details
What TimesPro employees are saying about work life
based on 250 employees
Flexible timing
Monday to Friday
No travel
Day Shift
TimesPro Benefits
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TimesPro Mumbai Office Location
Mumbai Office
Headquarter
G 02 1802, Lotus corporate park, Off, Western Express Hwy, Geetanjali Railway Colony, Laxmi Nagar, Jogeshwari Mumbai, Maharashtra 400063
Mumbai
400063
400063
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