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spocto Solutions

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3.7

based on 61 Reviews

77 spocto Solutions Jobs

Marketing Associate

Spocto Solutoins

3.7

based on 61 Reviews

2-3 years

Mumbai

1 vacancy

Marketing Associate

spocto Solutions

posted 2mon ago

Job Role Insights

Fixed timing

Key skills for the job

Salesforce SEO Biochemistry Social Media Marketing Product Management Market Research

+ 4 more

Job Description

Senior Associate / Assistant Manager / Manager - FS Marketing (Co-Lending, Pools, DLP Offshore): To lead marketing for FS through strategic planning tactical interventions. This role is at the intersection of brand, content, demand generation (read performance marketing) product marketing, driving awareness acquisition for our FS platforms among key stakeholders in Banks, NBFCs, SFBs Fintechs.

Responsibilities:

Drive acquisition of newer NBFCs, SFBs fintechs by generating top of the funnel interest through both digital offline means
Collaborate with the sales team on the ground to drive BTL initiatives
Collaborate with product teams to proactively look at areas in the platform which can be enhanced / improved to drive user engagement
Manage the social media charter of FS to drive awareness consideration for the brand / platform while growing the follower-based and enhancing engagement continuously
Manage GTM for new emerging solutions as part of the 4 platforms
Create engaging and compelling case studies testimonials which feed into demand generation campaigns as well as the social media calendar
Create and update sales enablement tools like decks, flyers, guides etc.
Periodically conduct customer competition research through surveys, calls, meetings crawling the web to derive actionable insights for business product
Support the SEO goals of FS through the creation of relevant required long / short form content
Support the PR mandate for FS by proactively looking for story / pitch ideas complementing them with required content
Create, publish continuously track improvement areas for the periodic FS newsletter
Develop basic creatives / videos using design / video tools to bring alive created content in engaging formats

Maintain MIS periodically share required reports with actionable insights

Requirements

Education:

MBA / Masters in related discipline preferred (for eg. Finance / Communication / Advertising)
UG in related discipline (BBM / BBA / BCom / BAJ) Mandatory

Experience:

Overall 2-3 years of experience in content / brand marketing at a tech product / SaaS company. Start-up / B2B / fintech industry experience preferred.
Freshers with strong relevant academic projects / internships will also be considered.

Skills

Experience: Demonstrated experience in product marketing, preferably within the fintech industry or a related field. Familiarity with financial technology products, such as payment solutions, lending platforms, investment tools, is highly desirable.

Marketing and Communication Skills: Strong written and verbal communication skills, with the ability to create compelling narratives and effectively convey complex concepts to diverse audiences. Proficiency in developing marketing collateral, including presentations, brochures, and web content.

Strategic Thinking: Ability to think strategically and translate market insights into actionable marketing strategies. Proven experience in developing go-to-market plans and executing successful product launches.

Market and Customer Focus: Deep understanding of the fintech industry, market dynamics, and customer needs. Ability to conduct market research, analyze data, and translate findings into actionable marketing initiatives.

Cross-functional Collaboration: Proven ability to work collaboratively with cross-functional teams, including product management, sales, and customer success. Strong interpersonal skills to build relationships, influence stakeholders, and drive alignment.

Analytical and Results-Oriented: Strong analytical skills to measure and interpret marketing campaign performance. Results-oriented mindset with a focus on achieving measurable business outcomes. Able to deliver independently without the need for high-degree of supervision.

Adaptability: Ability to thrive in a fast-paced and dynamic environment. Flexibility to manage multiple priorities, adapt to changing circumstances, and deliver high-quality work under tight deadlines. Unfazed by ambiguity and uses it to drive clarity across the board.

Marketing Tech Stack Exposure: Working knowledge / familiarity with tools like GA, Amplitude, CRM (Hubspot / Salesforce / Zoho / Netcore), Creative (Canva / Figma / Adobe Suite), Generative AI etc.