Area Sales Specialist (LAP-DSA)

ABOUT TIDE

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE ROLE

We are seeking a dynamic and results-driven Business Finance Specialist drive growth in our LAP (loan against property) product portfolio across the North region. The ideal candidate will have strong experience in the Financial Services industry and a proven track record of managing sales through various channels, including Feet on Street, Sub-DSA (Direct Selling Agents), Open Market, and Connector channels. This role requires a strategic individual contributor who will drive the region's sales targets, and collaborate closely with cross-functional teams to ensure the delivery of outstanding sales performance.

As a Business Finance Specialist, you will be:

• Sales Strategy Development & Execution: Design and implement effective sales strategies to expand the reach and market penetration of secured loans across the Northern region. Ensure these strategies align with organisational objectives and drive revenue growth.
• Channel Management & Relationship Building: Manage and strengthen relationships with key partners across various sales channels, including Sub-DSAs (Direct Selling Agents), Open Market, and Connector partners. Leverage these channels to maximise business growth and customer acquisition.
• Market Analysis & Opportunity Identification: Continuously monitor market trends, competitor activities, and customer needs to identify emerging opportunities and potential challenges within the Northern region. Adapt sales strategies based on market insights and customer feedback.
• Cross-Functional Collaboration: Collaborate with cross-functional teams including Credit, Risk, and Operations to ensure the smooth and efficient execution of loan processes. Work closely with these teams to streamline workflows and resolve issues promptly, ensuring a seamless customer experience.
• Compliance & Regulatory Adherence: Ensure that all sales activities are in full compliance with company policies, industry regulations, and legal requirements. Maintain a strong focus on ethical sales practices and mitigate any potential risks related to non-compliance.
• Sales Reporting & Forecasting: Prepare and present detailed sales reports and forecasts to senior management, providing insights into performance, growth opportunities, and potential risks. Use data and analytics to make informed decisions and adjust strategies as needed.
• DSA Channel Development: Lead the development of the DSA (Direct Selling Agent) channel by recruiting and onboarding new agents. Focus on expanding the DSA network to tier 2 and tier 3 markets, ensuring broad coverage and business growth in these underserved regions.

WHAT WE ARE LOOKING FOR

As a Business Finance Specialist, youll be accountable for establishing relationships with new partners in SME space. What makes you a great fit:

• Extensive Sales Management Experience: A minimum of 3-5 years of experience in sales management, with a strong preference for candidates who have worked in the financial services industry, particularly in LAP product.
• In-depth Industry Knowledge: Deep understanding of the financial services market, including a comprehensive knowledge of loan products, market trends, and competitive dynamics.
• Strong Leadership & Communication Skills: Demonstrated ability to lead, motivate, and manage sales teams effectively. Excellent communication, negotiation, and interpersonal skills to foster relationships with both internal teams and external partners.
• Relationship Management Expertise: Proven track record of building and maintaining long-term, successful relationships with key partners, clients, and stakeholders, ensuring business growth and customer satisfaction.
• Results-Oriented: A results-driven professional with a proven ability to consistently meet or exceed sales targets and business objectives. Strong focus on driving performance and achieving measurable success.
• Educational Background: A Bachelors degree in Business, Finance, Marketing, or a related field. An MBA or equivalent advanced qualification is highly desirable.

LOCATION - Gurugram

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyones voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.