SEO Specialist/ Expert

We are seeking a results-driven SEO Expert with 2-3 years of experience to enhance customer websites visibility, drive organic traffic, and improve search engine rankings. The ideal candidate should have hands-on experience with on-page and off-page SEO, keyword research, technical SEO, and content optimization.

Key Responsibilities:

1. Keyword Research & Strategy

• Conduct in-depth keyword research to identify high-traffic and relevant keywords.
• Develop and implement an SEO strategy aligned with business goals.
• Analyze competitors' keywords and optimize accordingly.

2. On-Page SEO

• Optimize meta titles, descriptions, headers (H1, H2, etc.), and content for better rankings.
• Ensure proper internal linking and optimize URL structures.
• Implement schema markup (structured data) where necessary.

3. Off-Page SEO

• Develop and execute high-quality link-building strategies.

4. Technical SEO

• Conduct website audits to identify issues and improve site health.
• Work on crawlability, indexation, XML sitemaps, and robots.txt.
• Optimize Core Web Vitals and implement structured data (Schema.org).
• Fix issues related to broken links, 404 errors, and redirections.

5. Content Optimization

• Collaborate with content writers to ensure SEO-friendly content.
• Optimize blogs, landing pages, and product pages for search engines.
• Work on content gap analysis and improve existing content performance.

6. SEO Analytics & Reporting

• Use Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools to track performance.
• Generate weekly/monthly SEO reports and suggest improvements.
• Monitor keyword rankings, organic traffic trends, and conversion rates.

7. Local SEO (if applicable)

• Optimize Google My Business (GMB) listings for local rankings.
• Implement local citation building and optimize for Google Maps.
• Work on NAP consistency (Name, Address, Phone Number) across platforms.

Skills & Qualifications:

• 2-3 years of SEO experience with proven results.
• Strong knowledge of Google algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
• Understanding of HTML, CSS, and basic JavaScript for SEO implementations.
• Knowledge of technical SEO elements like canonical tags, hreflang, schema markup, and page speed optimization.
• Strong analytical and problem-solving skills.
• Good communication skills to collaborate with developers, designers, and content teams.