Seo Specialist

Key Responsibilities:

SEO (Search Engine Optimization):

✅ Perform keyword research and implement on-page & off-page SEO strategies.
✅ Optimize website structure, content, meta tags, and URLs for better rankings.
✅ Conduct technical SEO audits to fix site speed, mobile usability, and crawlability issues.
✅ Build backlinks through ethical link-building techniques.
✅ Optimize for local SEO (Google My Business, local citations, and reviews).
✅ Monitor and analyze SEO performance using Google Analytics, Search Console, and SEO tools.

Digital Marketing:

✅ Plan and execute social media marketing campaigns (Facebook, Instagram, LinkedIn, etc.).
✅ Run Google Ads and social media ad campaigns to drive paid traffic.
✅ Develop and implement email marketing strategies for customer engagement.
✅ Manage content marketing (blog posts, infographics, videos) to boost brand authority.
✅ Track and optimize campaign performance using analytics tools.
✅ Perform competitor analysis and adapt strategies accordingly.

📊 Analytics & Reporting:

✅ Use Google Analytics, SEMrush, Ahrefs, and other tools to measure performance.
✅ Generate monthly reports on website traffic, rankings, and campaign ROI.
✅ A/B test different strategies to improve conversion rates.

Skills Required:

✔ Strong knowledge of SEO best practices and Google algorithms
✔ Experience with Google Ads, Facebook Ads, and PPC campaigns
✔ Hands-on expertise in content marketing and copywriting
✔ Proficiency in Google Analytics, Search Console, and SEO tools
✔ Understanding of HTML, CSS, and website optimization techniques