Associate - Demand Generation

A day in the life at work

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle.
• Coordinate with the prospects and sales team to set up business meetings/calls. Further, briefing the sales team about the prospect after conducting secondary research and collating relevant information.
• Engage in dialogue to understand client requirements and expectations.
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns.
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership.
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing, and execution of one-off and ongoing campaigns across email and web personalization.
• Knowledge of Sales funnel and pipeline structure.

• Proven B2B International Sales track record (USA geography).
• Quick learner with strong negotiating skills.
• Minimum of 2-year sales experience and a maximum of 5 years experience is required.
• Graduation must (Preferable B.Tech/B.E. in Computer Engineering and Information Technology).
• Must be available for night shifts (USA timings).
• Experience in Ecommerce and Customized software sales would be an additional advantage.
• Location: Hybrid mode.
• Max salary: Rs 27000 in hand per month.
• Candidate must be fluent in English speaking and writing.

• Highly experienced in implementing enterprise lead generation programs and processes.
• Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams.
• Proactive, decisive, independent thinker and should be good into industry research.
• Solution-oriented approach with proven ability producing technically accurate, high-quality results.
• Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns.
• Experience creating task-based and process flow documentation.
• Excellent interpersonal communication skills.
• Strong analytical skills with marketing science.
• Must be available for night shifts (USA timings).