Magicbricks - Brand Manager (8-10 yrs)

About the job

Role Description:

- The Brand Manager - Marketing & Events is responsible for developing and executing innovative marketing strategies to enhance brand visibility, drive customer engagement, and ensure brand consistency across all touchpoints.

- This role involves managing all aspects of brand communication, leading marketing campaigns, and organizing events to create memorable customer experiences.

- The individual will collaborate closely with internal teams, external partners, and stakeholders to deliver impactful results aligned with the company's goals.

Key Responsibilities:

Brand Strategy & Management:

- Develop and implement comprehensive brand strategies to ensure alignment with business objectives.

- Maintain brand consistency across all channels, including digital, print, and in-person engagements.

- Conduct market research to understand consumer trends, competitor positioning, and brand perception.

- Monitor and analyze brand performance metrics to identify areas for improvement.

Marketing Campaigns:

- Plan, execute, and oversee multi-channel marketing campaigns that drive brand awareness and engagement.

- Collaborate with creative teams to produce high-quality marketing content and collateral.

- Manage social media presence and digital marketing initiatives to maximize brand reach.

- Measure campaign performance, prepare detailed reports, and provide actionable insights.

Event Management:

- Conceptualize, plan, and execute corporate events, trade shows, product launches, and brand activations.

- Coordinate with vendors, venues, and internal teams to ensure seamless event execution.

- Develop budgets and manage resources efficiently for events and activations.

- Evaluate event success and provide recommendations for future improvements.

Team Collaboration & Leadership:

- Work closely with cross-functional teams, including sales, product development, and public relations, to align efforts.

- Supervise and mentor junior team members or external agencies as required.

- Build strong relationships with partners, sponsors, and stakeholders to enhance collaboration.

Job Specifications:

Skills & Competencies:

- Strong strategic thinking and problem-solving skills.

- Excellent communication and presentation abilities.

- Creative mindset with the ability to generate innovative ideas.

- Proficiency in digital marketing tools, analytics platforms, and event management software.

- Strong project management and organizational skills.

- Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Experience Requirements:

- 8+ years of experience in brand management, marketing, or related fields.

- Proven track record in planning and executing marketing campaigns and events.

- Experience in managing budgets and delivering results within constraints.

- Prior experience in both B2B and B2C marketing is a plus.

Education Requirements:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- A Master's degree (MBA) in Marketing or a similar specialization is preferred.

- Relevant certifications in Digital Marketing, Event Management, or Brand Strategy are advantageous