The Sleep Company - Content Writer (2-7 yrs)

We are seeking a skilled and creative Content Writer with a minimum of 2 years of experience to produce engaging, informative, and SEO-friendly content for our website, blog, social media, and marketing campaigns. The ideal candidate will have a knack for crafting clear, persuasive, and engaging copy that resonates with our audience and effectively communicates our brand message.

Key Responsibilities:

Content Creation : Write high-quality, original content for blogs, articles, product descriptions, landing pages, email newsletters, and other marketing materials.

SEO Optimization : Research and implement SEO best practices to ensure content ranks well in search engines and attracts organic traffic.

Brand Voice : Develop content that aligns with The Sleep Company's brand voice and tone, creating a consistent and engaging experience across all platforms.

Research : Conduct thorough research to gather relevant information on sleep-related topics, wellness, and health trends to create informative and credible content.

Content Strategy : Collaborate with the marketing team to create content strategies that support brand goals, drive traffic, and enhance customer engagement.

Editing & Proofreading : Edit and proofread content to ensure clarity, grammar, and spelling are accurate, maintaining the highest editorial standards.

Social Media Support : Contribute content ideas for social media posts, creating short-form copy and visual descriptions to boost engagement on platforms like Instagram, Facebook, and Twitter.

Content Calendar Management : Assist in planning, organizing, and maintaining a content calendar, ensuring timely delivery of content for marketing campaigns.

Collaboration : Work closely with other departments, such as design, product, and customer service, to ensure content is aligned with product messaging and customer needs.

Qualifications :

Experience : Minimum of 2 years of professional content writing experience, preferably in e-commerce, wellness, or lifestyle industries.

Writing Skills : Excellent written communication skills with a focus on clarity, conciseness, and engagement.

SEO Knowledge : Strong understanding of SEO best practices and how to implement them into content creation.

Creativity : Ability to create unique, engaging, and thought-provoking content that resonates with a broad audience.

Research : Strong research skills to gather accurate, up-to-date information and present it in a digestible and interesting way.

Time Management : Ability to work under tight deadlines while maintaining high standards of quality.

Software Proficiency : Familiarity with content management systems (CMS) and basic knowledge of tools like Google Analytics, SEMrush, or similar.

Collaboration : Strong interpersonal skills with the ability to collaborate effectively across teams.

Preferred Skills:

- Experience with copywriting for product descriptions and sales pages.

- Basic knowledge of HTML for content formatting.

- Experience in the sleep or wellness industry is a plus.