The Sleep Company - Category Lead (6-10 yrs)

Exciting opportunity at India's fastest growing D2C Comfort Tech Brand - The Sleep Company! We are seeking a Brand Category Head. Are you curious, creative, and passionate about building the next biggest brand in Comfort Tech? Do you have an entrepreneurial mindset, focusing on innovative marketing strategies, brand storytelling, and customer engagement?

You are the right fit for us! Join our dynamic team and make a real impact in the industry.

Key Responsibilities:

1. Lead the development of the Integrated Business Plan of the assigned category portfolio.

2. Lead a team to implement the business plan to deliver on the top & bottom line

3. Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Brand Marketing Plan OTIF.

4. Plan and execute integrated marketing campaigns to build brand awareness and drive customer acquisition.

5. Track and analyze key brand performance metrics, including brand awareness, engagement, and conversion rates.

6. Use data-driven insights to optimize marketing efforts and make informed decisions.

7. Work closely with cross-functional teams, including product development, sales, and customer support, to ensure brand consistency and alignment.

Qualifications:

Education: BMBA in Marketing, Business Administration, or a related field.

Experience: Minimum of 3-5 years of experience in brand management or marketing in FMCG industry (top 10 FMCG companies)

Skills:

1. Strong strategic thinking and creative problem-solving abilities.

2. Excellent communication and storytelling skills.

3. Experience of building brands

4. Ability to work in a fast-paced, dynamic environment with a high degree of adaptability.

5. Passion for start-ups and entrepreneurship