Search Engine Marketing

Job Title: Search Engine Marketing (SEM) Specialist

Job Overview:
The SEM Specialist will be responsible for managing, optimizing, and analyzing our paid search campaigns across various platforms. The ideal candidate has a strong understanding of PPC strategies, excellent analytical skills, and a proven track record of driving successful campaigns.

Campaign Management:
o Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and
other PPC platforms.
o Conduct research, bid management, and budget allocation to maximize
ROI.
o Develop compelling ad copy and creative assets that align with campaign goals.
Performance Analysis:
o Monitor and analyze campaign performance using tools like Google Analytics and
platform-specific dashboards.
o Generate and present regular reports on key metrics such as CTR, CPC, CPA, and
ROI.
o Identify trends and insights to optimize campaign performance.
Strategy Development:
o Collaborate with the marketing team to develop and implement comprehensive paid
search strategies.
o Stay up-to-date with industry trends, algorithm updates, and best practices.
o Conduct A/B testing to improve ad performance and conversion rates.
Collaboration:
o Work closely with the SEO team to ensure a cohesive search strategy.

Experience:
o 2-3 years of experience in managing paid search campaigns.
o Proven track record of running successful PPC campaigns with measurable results.

Skills:

o Strong knowledge of Google Ads, Bing Ads, and other PPC platforms.
o Proficient in Google Analytics and other web analytics tools.
o Advanced Excel skills, including the ability to analyze data, create reports, and
develop dashboards.
o Excellent analytical and problem-solving skills.
o Strong written and verbal communication skills.
o Ability to work independently and as part of a team.

Preferred Qualifications:
o Experience with e-commerce.
o Google Ads certification.
o Familiarity with additional digital marketing channels (e.g., social media ads, display
advertising).

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