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Assistant General Manager - Marketing
The Phoenix Mills
posted 20d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
* Job Title Assistant General Manager - Marketing
*
Department / Division
Marketing
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
- Retailers - Business Development/ Sales Head, Store Managers
- Agencies: Advertising, Public Relations, Market Research, Event Management etc
- Media - print & electronic
- Local municipal authorities/ government and other regulatory bodies
Minimum Qualification
(i.e education, training etc.)
- Graduate, MBA (Marketing)
Minimum Experience
- 10 to 12+ years of experience. Preferably from retail industry.
Special Skills/Attributes
(required for performing the job effectively)
- Sound knowledge of designing and outdoor advertising
- Knowledge of branding and promotions
- Knowledge of pricing / budgeting
- Sound understanding of PR, media, event management, etc.
Overall Purpose/Objective
Of the job
Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signages and other revenue generating initiatives. Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
- Formulate an overall marketing strategy for the Centre(Mall) in order to increase the trading density and maximize revenues
- Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities
- Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Revenue Maximization & New initiatives, RET budgets and in line with the overall marketing strategy
- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
- Review and approve the annual events calendar at the beginning of the year in coordination with the Centre Director
- Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
- Conceptualize/ develop and review ideas for conducting revenue events within the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signages.
- Finalize/ approve and monitor the adherence to the monthly calendar of events
- Review the detailed plan for revenue maximization through signages, finalize the rates for the same
- Drives conduct of customer and retailers satisfaction surveys (CSI/RSI) on a regular basis to ensure timely/effective inputs for the overall review of the performance of the centre
- Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team
Minimum Qualification
(i.e education, training etc.)
- Graduate, MBA (Marketing)
Employment Type: Full Time, Permanent
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People are getting interviews at The Phoenix Mills through
People are getting interviews through
(based on 17 The Phoenix Mills interviews)
Job Portal
Referral
Company Website
Walkin
Recruitment Consultant
41%
12%
6%
6%
6%
29% candidates got the interview through other sources.
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Confidence
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What people at The Phoenix Mills are saying
Rating based on 1 Assistant General Manager Marketing
review
Anonymous · Marketing
in DELHI
Likes
its a 1 man show
Dislikes
lot of politics and favoritism doesn't care about hard work.
Read 1 reviewAssistant General Manager Marketing salary at The Phoenix Mills
reported by
7
employees
with 7-17
years exp.
₹24.5
L/yr - ₹30
L/yr
At
par with the average Assistant General Manager Marketing Salary in India
View more details
What The Phoenix Mills employees are saying about work life
based on 264 employees
Strict timing
Alternate Saturday off
No travel
Day Shift
The Phoenix Mills Benefits
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