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43 The Phoenix Mills Jobs
Manager-Marketing
The Phoenix Mills
posted 3d ago
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Fixed timing
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Job Description
- Minimum 25 Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.
- Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.
- Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.
- Develop an annual events calendar of events
- Design/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events if approved by Centre Director
- Develop ideas for CSR/ NGO related events and obtain approval for the same
- Identify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from them
- Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc. to the creative agency
- Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals
- Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body
- Ensure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis
Employment Type: Full Time, Permanent
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What people at The Phoenix Mills are saying
Rating based on 5 Marketing Manager
reviews
Anonymous · Marketing & Communication
in Bangalore / Bengaluru
Just the Brand
The company culture and the internal politics. There is long way for the Management to go on the professionalism path. They still operate at a Bureaucracy level and empower their own set of people.
- Salary - Poor
Marketing Manager salary at The Phoenix Mills
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The Phoenix Mills Benefits
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