The Minimalist - Media Planner (4-8 yrs)

Media Planning & Strategy :

Develop, implement, and optimize comprehensive media plans that align with brand objectives, audience segmentation, and campaign goals. Plan across multiple digital channels including social, search, display, video, and mobile.

Campaign Management :

Oversee the execution of digital media campaigns from briefing, execution, to post-campaign analysis. Collaborate with creative and performance marketing teams to ensure alignment with brand messaging and KPIs.

Budget Management :

Allocate and manage media budgets effectively to maximize ROI across paid digital channels. Track, analyze, and report on media spend efficiency.

Brand & Campaign Innovation :

Identify and implement new media trends and opportunities for brand engagement. Lead efforts to experiment with new formats, emerging platforms, and innovations in the digital space.

Analytics & Reporting :

Analyze key metrics (CTR, CPA, ROAS, etc.) and performance reports to optimize ongoing campaigns. Use data-driven insights to refine targeting strategies and improve future campaign outcomes.

Stakeholder Collaboration :

Work closely with brand managers, creative teams, external media partners, and ad tech platforms to ensure seamless execution of digital strategies.

Competitive Analysis :

Stay updated on industry trends, consumer behavior, and competitor activities. Provide insights on competitive benchmarks and use them to influence media strategies.

Technology & Tool Proficiency :

Leverage tools such as Google Ads, Facebook Ads Manager, programmatic platforms (DV360, The Trade Desk), and analytics dashboards for campaign planning and execution