Media Planner Interview Questions and Answers

Media refers to various channels of communication used to reach a large audience.

• Media includes traditional channels such as television, radio, newspapers, and magazines as well as digital channels such as social media, websites, and mobile apps.

• Media planning involves selecting the most effective channels to reach a target audience and creating a strategy for how to use those channels.

• Media buying involves negotiating and purchasing ad space or time on selected channels.

• Medi...read more