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Manager - Public Relations
The Marcom Avenue
posted 2mon ago
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JOB DESCRIPTION
The PR Manager will lead the Public Relations vertical at The Marcom Avenue, becoming an integral part of our Corporate Account Management team for Integrated Communication Services. This role is essential in managing and growing the PR function, catering to clients in Education, Human Resources, Tech, Healthcare, and FMCG sectors. The ideal candidate will exhibit entrepreneurial spirit, self-starting capabilities, and a proactive approach to building the vertical and managing its future talent needs.
Key Responsibilities:
- Client Management:
- Stay informed about all clients, their business sectors, competitor landscapes, and relevant industry trends through continuous research.
- Participate in client brainstorming sessions, contributing informed insights and creative recommendations to enhance client value.
- Content Creation:
- Lead the development of high-quality PR content, including status reports, campaign summaries, and other client communications with minimal oversight.
- Ensure all written communications meet the highest standards of clarity and effectiveness.
- Media Relations:
- Develop and customize media lists tailored to client needs, fostering relationships with key media contacts to benefit client initiatives.
- Assist in the creation of press materials and support the organization of press events.
- Social Media and Influencer Engagement:
- Stay updated on social media trends, building relationships with influencers and community contacts to optimize PR channels.
- Business Development:
- Collaborate with senior team members to develop case studies and business proposals.
- Generate leads for PR, lead pitches, and craft compelling narratives for prospective clients.
- Collaboration and Integrity:
- Work collaboratively with cross-functional teams, demonstrating integrity and credibility while fostering trust through inclusive behavior.
Desired Candidate Profile:
- Educational Qualifications:
- Graduate or postgraduate in any stream, with a professional qualification in public relations or marketing communication.
- Experience:
- Minimum 5-6 years in reputable PR agencies, with experience handling clients in the Education sector and other well-regarded brands.
- Skills:
- Strong verbal and written communication skills in both English and Hindi.
- Ability to draft high-quality content and prepare impactful presentations.
- Proven track record in building media relationships and understanding the media landscape.
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Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
The Marcom Avenue Benefits
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