Manager - Public Relations - Food & Bevrages (6-10 yrs)

To nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs and engage our target audience and boost our brand awareness.

Duties and responsibilities

- Leading PR departments and overseeing teams of professionals.

- Creating press releases and PR strategies.

- Providing media relations support, including writing press releases and building relationships with local press.

- Developing the organization's or client's corporate image and identity.

- Identifying audiences and determining the best way to reach them.

- Coordinating all public relations activities.

- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

- Set objectives for the PR team and monitor team members' performance

- Maximize brand presence on various channels (e.g. web, TV and social media)

- Cultivate and maintain relationships with media and influential professionals

- Ensure brand consistency in all advertising efforts

- Organize PR events to increase awareness of our company

- Track and influence media coverage

- Manage sensitive issues to maintain company's good reputation

- Develop, Manage and implement crisis communication plans and protect brand reputation during crisis

- Identify and partner with luxury influencers, Collaborate on events, content, and