The House Of Abhinandan Lodha - Brand Manager - Content (3-5 yrs)

Job Title: Brand Manager - Content

Job Location: Mumbai

About Lodha Ventures - An Abhinandan Lodha Enterprise: (https://www.lodhaventures.com/):

- Lodha Ventures, an Abhinandan Lodha Enterprise, is a formidable collective of some of the best-of-breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category-disrupting businesses built to stand the test of time.

- We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption.

- Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow.

About The House of Abhinandan Lodha:

- We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come.

- We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams.

- Our Corporate Philosophy: We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level.

- We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional.

- For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources.

- HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry.

- Our Vision: To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere.

- Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry

About the Role:

Lead socials & content management end to end - manage the voice of the organisation on socials and for a budding publishing community that is moulding education about the ever-appreciating Land of India

Reporting To: Head - Brand Marketing

Your Key Responsibilities:

- Create / Curate / Manage content being published on social platforms - Youtube & Instagram

- Develop Content strategy towards consumer education on the category primarily through video and printed formats

- Identify Target audiences to tailor content made for them. .

- Community Management - Foster meaningful interactions with audience

- Deploy social media tools & SEO for organic growth of platforms

- Plan / Deploy / Manage the budgets for paid growth

- Use Analytics tools to track performance, measure success based on key metrics

Experience & Education Required:

- Bachelor's/Master's degree in marketing / communications or related

- 3-5 years' Experience in Digital marketing, social media marketing

Key Skills and Attributes:

- High on initiative and consumer first thinking.

- Excellent verbal & written communication for crafting compelling messaging, creative content

- Knowledge of financial investments or real estate is a plus.

- Preference for candidates who have managed YT & Insta channels

- Strong communication, negotiation and influencing skills with senior C suite stakeholders