The Senior Area Sales Manager is responsible for overseeing sales operations within a designated territory, ensuring that sales goals are met, and managing a team of sales professionals. This role involves strategic planning, client relationship management, and market analysis to drive growth and maximize profitability.
Key Responsibilities:
Sales Strategy and Execution :
Develop and implement effective sales strategies to achieve revenue targets within the assigned area.
Analyze market trends and customer needs to identify new business opportunities and adapt strategies accordingly.
Set and monitor sales goals and performance metrics for the team.
Team Management:
Lead, mentor, and motivate a team of sales representatives to achieve individual and team sales goals.
Provide ongoing training, support, and performance evaluations to enhance team effectiveness.
Conduct regular sales meetings and review progress against targets.
Client Relationship Management:
Build and maintain strong relationships with key clients and strategic partners.
Address client concerns and issues promptly to ensure high levels of customer satisfaction.
Develop and execute client retention strategies and initiatives.
Sales Performance Monitoring:
Track and analyze sales performance data to assess the effectiveness of sales strategies and identify areas for improvement.
Prepare and present sales reports and forecasts to senior management.
Adjust sales tactics and strategies based on performance data and market feedback.
Market Development:
Identify and pursue new market opportunities and potential customers within the assigned area.
Conduct market research to understand competitor activities, customer preferences, and emerging trends.
Develop and implement local marketing initiatives and promotions to drive sales.
Budget and Resource Management:
Manage the sales budget for the area, ensuring effective allocation of resources.
Optimize sales processes and allocate resources efficiently to maximize ROI.
Monitor expenses and ensure adherence to budgetary constraints.
Collaboration and Coordination:
Work closely with other departments (e.g., marketing, product management, customer service) to align sales efforts with company objectives.
Coordinate with the supply chain and logistics teams to ensure timely delivery of products and services.
Qualifications:
Education: Bachelor s degree
Experience: Minimum of [7-8] years of sales experience in edible oil (mustard oil, refined oil).