Transformative - eCommerce Platform Manager (2-4 yrs)

About the Company

The Ayurveda Experience is America's largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 20+ countries, with over 1.5 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy and Spain and more with thousands of 5-star reviews.

Ayurveda is the ancient science of beauty and wellness, originating in India. Within a short span of

time, The Ayurveda Experience has helped people embrace this holistic health and wellness 'Science of Life' through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its effective Ayurvedic dietary supplements.

The Ayurveda Experience (Transformative Learning Solutions Pvt Ltd) is Funded by Jungle, Fireside,

Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices.

About the job:

We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform.

Key Responsibilities:

Performance Analysis & Optimization:

- Conduct in-depth analysis of website performance, user behavior, and conversion metrics.

- Identify opportunities for improvement and implement strategies to optimize the customer journey.

- Develop and execute A/B tests to validate hypotheses and improve conversion rates.

Strategic Planning & Execution:

- Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies.

- Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility.

- Stay up-to-date with industry trends, emerging technologies, and best practices in ecommerce optimization.

Content & Campaign Management:

- Work closely with the in-house content creation team to ensure that all digital content is optimized for performance.

- Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives.

- Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions.

Data-Driven Insights:

- Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health.

- Provide actionable insights and recommendations based on data analysis.

- Monitor and analyze competitor activities and market trends to identify new opportunities.

Qualifications:

- Exceptional communication and interpersonal skills and fluent in English.

- MBA in Marketing, Business, Analytics, or a related field.

- Excellent project management skills and the ability to manage multiple projects simultaneously.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proven experience in ecommerce optimization, digital marketing, or a similar role.

- Experience with Shopify or other ecommerce platforms is a plus.

- A proactive, results-oriented mindset with a passion for continuous improvement.