Senior Associate-Corporate Brand

Tesco Bengaluru
We are a multi-disciplinary team creating a sustainable competitive advantage for Tesco by standardising processes, delivering cost savings, enabling agility, providing cutting-edge technological solutions and empowering our colleagues to do ever more for our customers. With cross-functional expertise in Global Business Services and Retail Technology & Engineering, a wide network of teams and strong governance we reduce complexity thereby offering high quality services for our customers. Tesco Bengaluru, established in 2004 to enable standardisation and build centralised capabilities and competencies, makes the experience better for our millions of customers worldwide and simpler for over 4,40,000 colleagues.
At Tesco Business Services, we have a mission to simplify, scale & partner to serve our customers, colleagues and suppliers through a best in class intelligent Business Services model . We do this by building a world class business services model by executing service model framework right at the heart of everything we do for our worldwide customers. The key objective is to implement and execute service model across all our functions and markets consistently. The ethos of business services is to free-up our colleagues from a regular manual operational work. We use cognitive technology to augment our key decision making. We also built a Continuous Improvement (CI) culture across functions to drive bottom-up business efficiencies by optimising processes. Business services colleagues need to act as a business partner with our group stakeholders to build a collaborative partnership driving continuous improvement across markets and functions to lead the best customer experience by serving our shoppers a little better every day.

In this job; I am accountable for:
As part of the Corporate Brand team; you will work with a manager to serve the corporate branding and marketing communication needs of a chosen vertical; in line with the brand strategy.
Internal Communication: You will liaise with the teams of your vertical to understand their needs on an ongoing basis and help create and manage effective campaigns and communication collateral targeting internal stakeholders. You will also be responsible for the company intranet and work to ensure it is constantly relevant to all our stakeholders.
External Communication: You will work with your manager and the Head of Brand to deploy insightful; relevant campaigns; in line with the brand s vision.
Writing and Editing: As a Lead; you will have a large role to play in the many pieces of long-form collateral that are created - from newsletters to whitepapers to presentations and so on. You will be responsible for impeccable copy and style; in line with the Tesco s global brand guidelines and style.
Brand Reputation Management: You will closely monitor brand alignment and governance on an ongoing basis for your respective vertical; ensuring any and all content (written; visual; and spoken) is aligned to Tesco s global brand style and driving brand compliance across the organisation.
You will work with a manager and the chosen agency partner on creating impactful campaigns across different communication channels. You will manage the process; ensuring timely delivery for everything from periodical newsletters to one-off digital broadcasts to larger brand campaigns and so on.
Reporting and generating insights to the Head of Brand on the ongoing utilisation and bandwidth of creative.

Tesco Business Solutions Corporate Brand team is looking for a Senior Associate to enhance our brand both internally and externally. This role involves creating and managing content and messaging; while strengthening TBSs communication narrative; and its value to the Tesco Group.

Last date of application: 4th Jan 2025