TE Connectivity - Senior Analyst - Marketing Automation (5-8 yrs)

About the job:

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview:

The Marketing Automation Specialist will play a key role in supporting the Campaign Management Team by managing and optimizing campaigns to enhance demand generation, lead nurturing, and customer engagement.

The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams.

They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment.

Job Responsibilities:

Campaign Planning & Execution:

- Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis.

- Implement nurture campaigns to move prospects through the sales funnel and drive conversions.

- Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.

- Balance multiple campaign requests while maintaining attention to detail and deadlines.

- Demand Generation & Account-Based Marketing (ABM)

- Support and provide strategic inputs into demand generation efforts by planning and implementing campaigns that drive awareness, engagement, and lead acquisition.

- Partner with campaign, COE and BU teams to align marketing strategies with account-level goals and objectives.

- Utilize ABM tools to engage high-priority accounts through targeted marketing activities.

Data Analysis & Reporting:

- Monitor and analyze campaign performance metrics, providing actionable insights to stakeholders.

- Build dashboards and reports to track KPIs and demonstrate the ROI of marketing efforts.

- Ensure data integrity across platforms and maintain compliance with data management protocols.

Desired Candidate Profile:

- Bachelor's degree in Marketing, Business, or a related field.

- 5-8 years of experience in marketing automation or a related role,

- Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g , Demandbase, Marketo, HubSpot).

- Strong analytical skills to interpret campaign data and develop actionable insights.

- Strong communication skills, with the ability to translate technical concepts to non-technical audiences.

- Detail-oriented, with the ability to manage multiple priorities in a dynamic environment.

- Proactive and solution-oriented mindset, with a focus on continuous improvement.

- Familiarity with B2B marketing principles and best practices.

- Experience with data governance and compliance in marketing environments.

- Knowledge of marketing analytics tools such as Tableau or Power BI is a plus.

Competencies:

Values: Integrity, Accountability, Inclusion, Innovation, Teamwork

About Te Connectivity:

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future.

Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology and more.

With more than 85,000 employees, including 8,000 engineers, working alongside customers in approximately 140 countries.

TE ensures that EVERY CONNECTION COUNTS.

What Te Connectivity Offers

We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!

Competitive Salary Package

Performance-Based Bonus Plans

Health and Wellness Incentives

Employee Stock Purchase Program

Community Outreach Programs / Charity Events

Employee Resource Group

Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers.

In principle, the benefits offered can vary from site to site