Sr. Associate - Social Media

• Should have a total of 3-5 years of work experience with at least 2 year of experience in managing social media channels of an enterprise, with specialization in Instagram and YouTube.
• Should be proficient in social media communication. Should be flexible and ready to provide round the clock support on social media channels.

Key Objectives of the Job:

• Develop and imple ment social media strategies to increase brand awareness and drive engagement.
• Develop and implement high-engagement campaigns acr oss all social media channels as per best practices.
• Monitor and analyze social media metrics to track the effectiveness of our ca mpaigns.
• Engage with followers and respond to comments and messages in a timely manner.
• Engage with company employees to develop brand ambassadors and enhance engagement.
• Stay up-to-date with social media trends and best practices and innovate novel approaches.
• Benchmark competitor social media approach and replicate best practices,Identify and engage with influencers and brand ambassadors to amplify our social media presence.

Key Deliverables:

• Ensuring timely development and sign off of social media campaign calendar.
• Ensuring development and implementation of one Hero Campaign every month.
• Ensuring timely engagement with followers and response to comments and messages.
• Ensuring Tata Technologies is #1 in follower growth and engagement amongst India based ESPs Linked In, Instagram and YouTube.
• Ensuring increase in traffic across Tata Technologies social media channels.

Other desired a ttributes:

• Thorough understanding of Instagram and YouTube best practices and tricks.
• Good Communication, Interpersonal & Coordination Skills Strong analytical skills and process orientation
• Ability to deliver stretch targets.