Campaign Executive

Job Role: We are looking for a dynamic and organized Campaign Executive to join our Campaigns team. You will play a key role in planning, executing, and optimizing campaigns across various platforms to achieve our business objectives. The ideal candidate should have excellent communication skills, a passion for marketing, and the ability to work collaboratively within a team.

Job Location: Bangalore (WFO)

What you'd Do?

• Campaign Planning & Execution:
• Assist in the creation and execution of marketing campaigns across channels (e.g., SMS, WhatsApp, RCS, IVR, Email).
• Work with internal teams to ensure campaign assets (e.g., contents, data, visuals) are ready for distribution.
• Coordinate campaign schedules and deadlines to ensure timely execution.
• Monitoring & Reporting:
• Track and analyze the performance of campaigns using analytics tools.
• Generate regular reports on campaign performance, providing insights and recommendations for improvements.
• Monitor key metrics such as engagement, conversion rates, traffic, and ROI.
• Collaboration:
• Work closely with customer success, and sales teams to align campaign goals with business objectives.
• Support the development of targeted campaign strategies, ensuring they resonate with the target audience.
• Market Research:
• Conduct research to identify market trends and audience insights, which can help refine campaign strategies.
• Stay up-to-date with industry trends, new technologies, and competitive activities.
• Customer Engagement:
• Assist in the development of messaging strategies to engage customers and increase brand loyalty.
• Respond to customer inquiries or feedback related to campaigns on ticketing tool or other platforms.

What You'd Have?

• A bachelors degree in marketing, business, communications, or a related field (preferred).
• At least 1 to 2 years of experience in marketing, advertising, or campaign management.
• Experience with digital marketing tools (Google Ads, Facebook Ads, Google Analytics, etc.) is a plus.
• Strong communication skills, both written and verbal.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
• Basic knowledge of performance and content marketing.
• Ability to work under pressure and meet deadlines.
• Attention to detail and problem-solving skills.
• Creative thinking and ability to adapt to changing market conditions.
• Team player with the ability to work independently when necessary.
• Strong analytical mindset and data-driven approach