National Head - Marketing - Digital Platforms (11-16 yrs)

About Bajaj Finserv

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we're one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Bajaj Finance Limited, is the lending and wealth advisory arm of Bajaj Finserv Limited. It is the most diversified non-bank in the country with multiple product lines across consumer, commercial and SME finance, making it one of the most profitable companies in the category.

Website

https://www.bajajfinserv.in/

Company Size : Large-scale / Global

Working Days : 6 days/week

Office Location : Viman Nagar, Pune

Role & Responsibilities:

Planning and Execution:

- Develop and execute a comprehensive global content strategy that aligns with the company's overall business objectives and brand vision. Ensure the content strategy supports the e-commerce platform's goals, including traffic growth, user engagement, conversion, and retention.

SEO and Traffic Generation:

- Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility.

Social Media Strategy:

- Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.

AI and Technology Integration:

- Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform.

Analytics & Reporting:

- Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.

Project Management and Quality Control:

- Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.

Team Management:

- Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team.

Partner Management:

- Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies.

Ideal Candidate

Educational Qualifications:

- Bachelor's degree in Communications, Marketing, Finance, or a related field. Master's degree preferred. Certifications in SEO, Content Creation, and Management are a plus.

Work Experience:

- 12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role.

Skills:

- Proven experience in content strategy, digital marketing, SEO, AI, and project management.

- Extensive experience in e-commerce with a strong understanding of traffic generation, conversion optimization, and user experience.

- Strong understanding of project management methodologies (Agile, Scrum, Waterfall) and tools (JIRA, MS Project).

- Proficiency in analytics tools (Google Analytics, Adobe Analytics) and SEO tools (SEMrush, Ahrefs).

- Experience in AI and machine learning frameworks like TensorFlow and PyTorch.

Perks, Benefits and Work Culture

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.