23 Talent Monitor Jobs
8-12 years
Gurgaon / Gurugram
Lead - Performance Marketing - eCommerce Grocery Startup (8-12 yrs)
Talent Monitor
posted 1mon ago
Key skills for the job
Key Responsibilities:
1. Strategy Development:
- Develop and execute a comprehensive growth marketing strategy aligned with the company's overall business goals.
- Identify key growth opportunities across various digital channels, including paid search, social media, content marketing, SEO, email marketing, and more.
2. Performance Marketing:
- Lead and optimize performance marketing campaigns to drive user acquisition and maximize ROI.
- Utilize data-driven insights to manage and scale PPC, display advertising, and other paid media efforts.
- Continuously test and iterate on ad creatives, landing pages, and campaign strategies to improve conversion rates.
3. Organic & SEO Marketing:
- Oversee the development and implementation of SEO strategies to increase organic search traffic and rankings.
- Collaborate with content, design, and product teams to create SEO-optimized content that resonates with our target audience.
- Monitor and analyze SEO performance metrics, making adjustments as needed to achieve growth targets.
4. Digital Marketing Leadership:
- Manage a team of marketing professionals, providing guidance, mentorship, and development opportunities.
- Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and support for marketing initiatives.
- Stay abreast of the latest trends, tools, and best practices in digital marketing, ensuring our strategies remain cutting-edge.
5. Data & Analytics:
- Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives.
- Leverage analytics platforms and tools to measure campaign performance, user behavior, and overall marketing ROI.
- Provide regular reports and insights to the executive team, making data-driven recommendations for continuous improvement.
6. Brand & Communication:
- Lead the development of brand messaging and positioning that resonates with our target audience and differentiates us from competitors.
- Oversee the creation and execution of integrated marketing campaigns that build brand awareness and drive engagement.
- Ensure consistent and cohesive brand communication across all marketing channels.
Qualifications:
- Degree in Marketing, Business, or a related field; MBA preferred.
- 8+years of experience in growth marketing, with a strong focus on performance marketing, organic/SEO marketing, and digital marketing.
- Proven success in scaling user acquisition and driving revenue growth in a high-growth company, preferably in the edtech or technology sector.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent leadership, communication, and team management skills.
- Ability to thrive in a fast-paced, dynamic environment with a passion for education and innovation.
Functional Areas: Other
Read full job description8-12 Yrs
Gurgaon / Gurugram
2-4 Yrs
Bangalore / Bengaluru
8-13 Yrs
Bangalore / Bengaluru
2-5 Yrs
Gurgaon / Gurugram
8-19 Yrs
Gurgaon / Gurugram